TradePMR puts advisor growth in focus with client onboarding updates

TradePMR, a provider of technology and custodial services for RIAs, has introduced new enhancements to its platform aimed at improving the client onboarding process.

The fintech provider has unveiled updates to its Fusion platform, which are designed to streamline account openings and reduce administrative workloads for its clientele of fee-only investment advisors, helping them scale their operations more efficiently.

While the onboarding process can certainly be a formative experience that requires a human touch, TradePMR's says its enhancements can help by addressing several key friction points.

Among the latest features, a new CRM integration allows for the automatic population of account applications using existing data, reducing the time and effort spent on manual entry. The firm said Fusion users can also now group multiple household accounts into one DocuSign envelope, with all necessary documents included. Beyond that is a parallel signing feature, which enables multiple parties to sign documents at the same time in order to expedite the process.

“We know the critical role the onboarding experience plays in shaping a client’s initial perception of their advisor,” Scott Victoria, chief operating officer at TradePMR, said in a statement. “Easing the account-opening process is a key part of our ongoing commitment to helping advisors reduce administrative tasks, minimize errors and enhance the overall client experience.”

TradePMR has placed a strong focus on enhancing its platform over the past two years. Among its recent improvements, the fintech firm highlighted its new branding and personalization options, strengthened two-factor authentication (2FA) measures, and a modernized user interface.

“The addition of our new account-opening features showcases the Fusion platform’s continued momentum and our deep commitment to addressing advisors’ specific needs,” Victoria added.

In August, TradePMR bolstered that commitment by deepening its tech bench, hiring four veteran professionals with experience from Apex, Schwab, Goldman Sachs and TD Ameritrade.