Where are people searching for financial advisers, planners and brokers?

APR 20, 2015
Advisers, take note. You may not realize how — or where — investors are searching for financial advice. Using Google Trends, a tool that tracks search terms around the world, InvestmentNews found that some terms are stronger than others on a state-by-state basis. For example, of all the states, people in New Jersey searched the most for “financial advisor” while its neighbors in New York searched the most for “broker.” And apparently, folks in Wyoming don't search for “financial advisor” or “financial planner” nearly enough. Google Trends normalizes search data by dividing it by a common variable, such as total searches. An index isn't an absolute number of searches, but rather a ranking of terms that are more popular than others across the country.
Financial advisorFinancial plannerBroker
Source: Google Trends

Latest News

In the Age of AI, Trust Becomes the Advisor's Greatest Asset
In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor

Ex-Texas advisor gets 11 years for Ponzi scheme, Travis Kelce among victims
Ex-Texas advisor gets 11 years for Ponzi scheme, Travis Kelce among victims

Siddharth Jawahar was sentenced 11 years in prison and $31M in restitution for running Swiftarc Capital fraud scheme

HSBC, Citi unveil new high-life and luxury offerings for affluent clients, family offices
HSBC, Citi unveil new high-life and luxury offerings for affluent clients, family offices

Wall Street banks expand wealth services as ultra-high-net-worth client demands extend further above and beyond investment management.

Cerity Partners enters Iowa with Gilbert & Cook deal
Cerity Partners enters Iowa with Gilbert & Cook deal

The acquisition of $2 billion Gilbert & Cook extends a buying spree for the ultra-high-net-worth firm that has already touched six states this year.

The financial industry has a saving problem
The financial industry has a saving problem

After years of encouraging sacrifice and delayed gratification, advisors have to do the next emotional lift: helping clients let go of a potentially harmful scarcity mindset.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains