Fractional shares are back: Wells Fargo launches Stock Fractions

Wells Fargo is making it easier — and cheaper — for DIY investors to buy their favorite company.

Investors can now buy pieces of the most traded equities — up to 500 — by investing as little as $10 through the Wells Fargo Mobile app.

Wells Fargo Wealth & Investment Management announced Thursday the launch of Stock Fractions, which allow WellsTrade clients the ability to buy fractions of a company’s stock.

“Stock Fractions allows do-it-yourself investing clients to build a diversified portfolio, regardless of stock price,” it said in a release.

Wells Fargo has been providing several enhancements to the Wells Fargo Mobil app, with Stock Fractions℠ being the latest. WellsTrade clients will find it easier to navigate, have access to research, manage dividend reinvestments and take part in after-hours trading.

Clients can also chat with a servicing agent and have access to LifeSync to set and track goals.

Michelle Moore, head of consumer and wealth and investment management digital at Wells Fargo, said they’re helping to make investing more accessible to more people.

“Wells Fargo is on a mobile transformation journey, and we are driven to provide more intuitive digital experiences, while elevating the overall customer experience with better products and services,” she said in a statement.

Clients can also trade stocks, ETFs and mutual funds through the app.