Avantax adds $250M married duo from Edward Jones

Avantax adds $250M married duo from Edward Jones
The Lockhart, Texas-based advisor couple join the tax-focused wealth planning network with years of experience at a family-owned practice.
MAR 27, 2024

Avantax is making a pivotal step in Texas as it welcomes financial advisors Heidi and Nicholas Irwin, a married couple. Recognized for their longstanding contributions to the Lockhart, Texas, financial advisory landscape, the Irwins are transitioning from Edward Jones, where they reported managing over $250 million in client assets as of March 20.

They now align with Alliance Wealth Strategies, an Avantax affiliate, aiming to leverage the firm’s tax-focused financial planning and wealth management expertise.

The couple's journey in finance is deeply rooted in Lockhart, often celebrated as “The Barbecue Capital of Texas.”

Heidi Irwin entered the financial industry in 2014, integrating into a high-net-worth planning practice originally established by her father. Nicholas Irwin, who has 11 years of experience, according to his BrokerCheck report, joined the family business in 2020.

Their shift to Avantax was motivated by the desire for a more flexible practice management model and the comprehensive support system offered by Avantax's home office, particularly for handling complex client needs.

“We feel strongly that to do our best work, especially for high-net-worth clients with complex cases, we need access to advanced tools, resources, and experts like we know are available with Avantax,” Heidi Irwin said in a statement.

Aside from an enhanced ability to have in-depth, tax-focused planning conversations, the Irwins cited Avantax’s personal touch and community culture.

Nicholas Irwin, whose expertise lies in investment research and data analytics, anticipates the firm’s tax-intelligent planning approach will complement his ability to handle complex cases as he collaborates with other Avantax-affiliated CPAs and advisors.

“Heidi and Nic are an amazing cultural fit with Avantax, and I expect that they will be a terrific addition to both the Avantax Community and the Alliance Wealth Strategies team,” Avantax Wealth Management president Todd Mackay said.

EM debt funds a smart way to add yield, diversification to portfolios, says VanEck strategist

Latest News

AI surveillance tool brings prediction markets under compliance watch
AI surveillance tool brings prediction markets under compliance watch

MyComplianceOffice's AI-assisted surveillance links employee chats on Slack and Telegram with prediction market trades as Wall Street tightens rules

Advisor moves: LPL nabs $1B Northwestern team in Seattle
Advisor moves: LPL nabs $1B Northwestern team in Seattle

Elsewhere, Raymond James absorbs a family-run practice from Commonwealth into its independent channel, while RBC welcomes a father-son tandem formerly from UBS.

Social Security COLA rises to 3.6% for 2027, largest since 2023
Social Security COLA rises to 3.6% for 2027, largest since 2023

Fuel-driven inflation drove the supersized adjustment, but advocates say retirees are still losing ground as trust fund insolvency nears.

Retirement advisors have a major small business opportunity
Retirement advisors have a major small business opportunity

State mandates and plan complexity are opening doors for financial advisors in the 401 market.

Most pre-retirees are planning without a planner - and it shows
Most pre-retirees are planning without a planner - and it shows

New LIMRA data reveal a stubborn advice gap that financial professionals are well-positioned to close.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor