Avantax adds $250M married duo from Edward Jones

Avantax adds $250M married duo from Edward Jones
The Lockhart, Texas-based advisor couple join the tax-focused wealth planning network with years of experience at a family-owned practice.
MAR 27, 2024

Avantax is making a pivotal step in Texas as it welcomes financial advisors Heidi and Nicholas Irwin, a married couple. Recognized for their longstanding contributions to the Lockhart, Texas, financial advisory landscape, the Irwins are transitioning from Edward Jones, where they reported managing over $250 million in client assets as of March 20.

They now align with Alliance Wealth Strategies, an Avantax affiliate, aiming to leverage the firm’s tax-focused financial planning and wealth management expertise.

The couple's journey in finance is deeply rooted in Lockhart, often celebrated as “The Barbecue Capital of Texas.”

Heidi Irwin entered the financial industry in 2014, integrating into a high-net-worth planning practice originally established by her father. Nicholas Irwin, who has 11 years of experience, according to his BrokerCheck report, joined the family business in 2020.

Their shift to Avantax was motivated by the desire for a more flexible practice management model and the comprehensive support system offered by Avantax's home office, particularly for handling complex client needs.

“We feel strongly that to do our best work, especially for high-net-worth clients with complex cases, we need access to advanced tools, resources, and experts like we know are available with Avantax,” Heidi Irwin said in a statement.

Aside from an enhanced ability to have in-depth, tax-focused planning conversations, the Irwins cited Avantax’s personal touch and community culture.

Nicholas Irwin, whose expertise lies in investment research and data analytics, anticipates the firm’s tax-intelligent planning approach will complement his ability to handle complex cases as he collaborates with other Avantax-affiliated CPAs and advisors.

“Heidi and Nic are an amazing cultural fit with Avantax, and I expect that they will be a terrific addition to both the Avantax Community and the Alliance Wealth Strategies team,” Avantax Wealth Management president Todd Mackay said.

EM debt funds a smart way to add yield, diversification to portfolios, says VanEck strategist

Latest News

AI may be nudging some older workers into early retirement, study finds
AI may be nudging some older workers into early retirement, study finds

New research suggests AI-exposed workers over 55 are leaving jobs more often than before ChatGPT’s rise.

Wall Street banks promoting AI agents from research aids into digital coworkers
Wall Street banks promoting AI agents from research aids into digital coworkers

Agentic AI is landing in trading, treasury and wealth management roles across major banks, with advisory functions as the next frontier.

People moves: FiNet hires former LPL executive Andrew Harpp, Ellevest names new CIO
People moves: FiNet hires former LPL executive Andrew Harpp, Ellevest names new CIO

Wells Fargo affiliate and women-focused wealth firm both promote leadership as they scale advisor support.

Why retirement planning demands more today than it used to
Why retirement planning demands more today than it used to

Todd Bryant of Signature Wealth Partners on vanishing pensions, SECURE Act 2.0, and what clients really want to know.

Merrill lands four advisor teams as May recruiting data shows firm's two-way churn
Merrill lands four advisor teams as May recruiting data shows firm's two-way churn

Merrill's latest hires span Colorado to Louisiana, even as industry-wide recruiting data suggests the firm is losing almost as many advisors as it gains.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income