Cetera Financial Group has launched a suite of private wealth model portfolios designed to help advisors serve affluent and high-net-worth clients, expanding its collaboration with Envestnet and aiming to streamline portfolio construction for complex client needs.
The new Cetera Private Wealth Portfolios are available exclusively to Cetera-affiliated advisors through the Envestnet Private Wealth platform. The offering provides customizable investment portfolios developed by Cetera Investment Management, with the goal of delivering institutional-grade strategies and hands-on oversight for households seeking more tailored solutions.
According to Cetera, the collaboration is intended to function as an outsourced chief investment officer resource, pairing the firm’s internal research and portfolio design with the personalized support of the Envestnet platform.
The models are accessible within Cetera’s My Advice Architect platform, which manages approximately $154 billion in assets as of September 30.
Kerry Pierce, head of advisory solutions at Cetera, said the offering enables advisors to deliver “sophisticated, institutional-quality investment strategies to affluent and high-net-worth households, all without advisors having to build or scale their own investment infrastructure.”
The Cetera Private Wealth Portfolios suite consists of six model portfolios, with varying emphasis on long-term capital gains and income generation. Each is updated annually or more frequently as market conditions require.
The models include blended, income, index, multi-asset, and strategic approaches, with underlying investments spanning separately managed accounts, mutual funds, ETFs, and bond portfolios. Cetera’s investment management team is responsible for strategy and asset allocation, while Envestnet manages program execution and product availability.
The new offering is positioned for advisors who serve affluent and high-net-worth clients, as well as those supporting foundations and endowments with policy-driven portfolio needs. Cetera emphasizes that the platform can help advisors free up time to focus on client relationships, while providing access to institutional-grade expertise and scalable solutions.
According to 2024 research data by Cerulli, advisors on average devote 16.8% of their time to investment management, including 9.6% for investment research, due diligence, and monitoring; and 7.2% for trading and rebalancing. Independent RIAs sank the largest share of time into investments at 20%, while those in the insurance broker-dealer channel logged the lowest percentage of time at 8.8%.
Andrew Stavaridis, chief relationship officer at Envestnet, said the consultative service “enables our client portfolio managers to work closely with Cetera-affiliated financial advisors to gain a comprehensive understanding of each client’s unique objectives.”
He noted that the program’s flexibility allows for tailored overlays to address tax considerations, values-based investing, and other specific client priorities.
The launch builds on Cetera’s July announcement of its first alternative investments model portfolio, which was developed in partnership with iCapital and offers exposure to private equity, private credit, and private real estate.
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