Cetera names Richard Vogel to lead Cetera Advisors community

Cetera has appointed Richard Vogel as the new community leader of Cetera Advisors, part of the firm's broader strategy to support advisor growth and deepen engagement across its wealth management businesses.

Vogel, who has spent over two decades in the financial services industry, most recently led an advisor team at Ameriprise Financial Services, according to the Tuesday statement announcing his appointment. His background also includes leadership roles at Lincoln Financial Group, Bank of America and Merrill Lynch.

In his new role at Cetera, he will focus on developing growth plans in collaboration with advisors, emphasizing personalized service and field-level support.

As of March 31, Cetera reported $554 billion in assets under administration and $246 billion in assets under management.

Tom Halloran, president and CEO of Cetera Advisors, highlighted Vogel's "management and leadership styles" and "his experience with both asset management and broker-dealers."

"Rich shares Cetera's commitment to 'making the big feel small,' which includes staying in front of our advisors to help ensure they're leveraging all our growth-oriented service offerings and our dedicated support teams," Halloran said.

Vogel will be tasked with helping advisors unlock new revenue streams and capitalize on opportunities within Cetera’s multi-channel platform. The firm has made several recent moves aimed at supporting business expansion and talent recruitment, including the launch of a dedicated RIA and branches channel led by Mariner alum Jen Hanau and last week's launch of alternative investment model portfolios for advisors to high-net-worth clients.

“The opportunity to join an industry leader like Cetera that’s in high-growth mode – both organically and inorganically through M&A – was extraordinarily attractive to me and simply too good to pass up,” Vogel said. “I look forward to meeting with our advisors and staying close to them not only strategically, but by spending time with them in their offices.”

The move comes as Cetera continues to scale its advisor network, which includes about 12,000 advisors and institutions across the US. Prior to Vogel and Hanau, the national wealth firm bolstered its leadership with the addtion of Keyur Desai as its chief data and analytics officer in May. That same month, it welcomed Equitable Advisors alum John Lefferts to head its Cetera Investors division, while promoting Clint Brookshire to community leader of Avantax, a tax-focused cell within Cetera.

Last month, the firm has also expanded its presence in the credit union channel by onboarding Los Angeles Federal Credit Union from LPL-affiliated CUSO Financial Services.