Advisers Joe Roddy, Steve Mayer and Laurie Elfrank have switched affiliations from Cetera Financial Group to LPL Financial.
The three advisers, who operate as West End Advisory Group in St. Louis, manage $170 million in advisory, brokerage and retirement plan assets.
Roddy began his career in 1983 at Drexel Burnham Lambert and had been affiliated with Cetera since 2014, according to his BrokerCheck report. Elfrank has 17 years of experience and joined Cetera in 2013. Mayer has 8 years of experience and joined Cetera in 2017.
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“We think this happened because of Anderson’s age and that he was possibly leaving,” said the advisor’s attorney.
The newly appointed leader will be responsible for overseeing fiduciary governance, regulatory compliance, and risk management at Cetera's trust services company.
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