CUSO Financial Services tempts another credit union to switch from LPL

CUSO Financial Services is to provide wealth management services to Capital Credit Union of Wisconsin, which is switching affiliation from LPL Financial.

Capital, which is nearing its centenary, has more than 120,000 customers with $2.3 billion in total credit union deposits across Wisconsin through its 24 branches, and the multiyear partnership marks another significant step in the growth of CFS.

The Atria Wealth Solutions subsidiary has attracted five credit unions to switch from LPL Financial in recent months, including Clearview Federal Credit Union in Southwestern Pennsylvania last month.

Kevin Mummau, co-head of Atria's Financial Institution channel, says that Capital’s decision reflects his team’s commitment to helping credit unions create unique experiences for their members.

“Capital will gain access to an expanded range of products and solutions through this partnership and work closely with our team to develop targeted marketing strategies, leveraging our award-winning, fully integrated financial professional and member technology platform,” he said.

MEETING MEMBER NEEDS

Capital Credit Union's president and CEO, Laurie Butz, added that the decision to join CFS was driven by the firm’s understanding of credit union culture and the changing needs of their members.

“The ability to broaden our program through people, technology and investment products while maintaining and preserving the core culture of our credit union was imperative,” Butz said.