CW Advisors, Shore Group Advisors unveil strategic combinations

Osaic subsidiary CW Advisors and Osaic affiliate firm Shore Group Advisors announced pivotal steps in their respective growth strategies Tuesday, with CWA bolstering its footprint in the western US while Shore Group Advisors looks forward to a union rooted in Midwestern values.

Boston-based CW Advisors said it acquired Rovin Capital, a fee-only RIA with offices in Lehi, Utah, and Mesa, Arizona, with $849 million in combined assets under management and advisement. The deal gives CW Advisors its first office in Utah and a second in Arizona, and is part of a broader regional growth effort in the western US.

Rovin becomes the second firm to join CW Advisors since Osaic bought the Boston RIA from Audax Private Equity in June 2025, when CW Advisors reported $13.5 billion in fee-only client assets across 17 offices. The firm now operates 23 offices nationwide, employs more than 160 professionals and oversees more than $16 billion in AUM.

Scott Dell’Orfano, chief executive at CW Advisors, framed the Rovin deal as consistent with the firm’s client-service pitch. He said in a statement that CW Advisors is “excited to welcome the Rovin team,” noting that the Utah and Arizona group’s focus on client experience and track record of growth aligns with CW Advisors’ own approach.

Rovin chief executive and president Markell Staffieri said joining CW Advisors will give the firm’s clients access to “enhanced client solutions and … expanded resources,” adding that the team is looking to bring its experience into the broader CW Advisors organization.

CW Advisors’ latest acquisition comes as Osaic continues to use its scale and capital to back RIAs across different affiliation models. When Osaic announced its purchase of CW Advisors in June, the firm pointed to the RIA’s relationships with Fidelity and Schwab custodial referral programs.

Separately, in the Midwest, Osaic-affiliated Butler Associates Financial Planners and Shore Group Advisors are combining to form a single advisory business under the Shore Group Advisors name. The merged RIA will oversee more than $500 million in assets and be headquartered in Sunset Hills, Missouri, with reach from Florida to the Pacific Northwest.

The firms were introduced through their shared connection to Osaic, which has provided both with technology, planning tools, and infrastructure aimed at succession and practice transitions. Under the new structure, Shore will become chief executive and Butler Associates leader Jason Sturm will serve as chief financial officer.

Sturm said that by joining forces with Shore Group Advisors, the combined team will “deepen [its] bench of expertise and expand [its] reach from the Midwest to both coasts,” while keeping its focus on helping clients live comfortably in retirement and making work optional for professionals.

Shore said the merger is rooted in the firms’ shared philosophy around planning and lifestyle outcomes. He said in the announcement that effective financial planning is about “time, freedom and family,” and that operating under a single Shore Group Advisors brand is meant to signal continuity and shared purpose.

The announcement from Shore Group Advisors also painted the combination as a way to strengthen its “advisor’s advisor” proposition for practitioners seeking succession, retirement, or transition options, supported by Osaic’s national platform.