Hendrix Group Financial Services, a hybrid firm managing $180 million in Birmingham, Alabama, has affiliated with LPL Financial’s broker-dealer and will use the firm as its custodian.
Hendrix had been affiliated with Securities Service Network, part of Advisor Group.
The firm was known for 50 years as the Financial Service Center of Alabama, but rebranded itself in 2017.
The team consists of brothers Tim and Brad Hendrix Sr., and Brad's son, Brad Hendrix Jr. The three are partners and financial advisers.
Brad Hendrix Sr. is a former NFL lineman who played in Dallas and San Diego.
Other members of the team include office manager Lindsey Burns, who is the daughter of Brad Hendrix Sr., and administrative assistant Sandra Bailey, who is the sister of Tim and Brad Hendrix Sr.
Despite a lighter regulatory outlook and staffing disruptions at the SEC, one compliance expert says RIA firms shouldn't expect a "free pass."
FINRA has been focused on firms and their use of social media for several years.
RayJay's latest additions bolster its independent advisor channel's presence across Pennsylvania, Florida, and Washington.
The deal ending more than 30 years of ownership by the Swiss bank includes six investment strategies representing more than $11 billion in AUM.
Divorce, widowhood, and retirement are events when financial advisors may provide stability and guidance.
How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave
From direct lending to asset-based finance to commercial real estate debt.
