LPL adds $600M UBS team in Tennessee

LPL adds $600M UBS team in Tennessee
The firm's latest additions, led by a second-generation financial advisor, are striking out via its Linsco employee advisor channel.
MAR 27, 2025

LPL is expanding its ranks in Tennessee as it welcomes another breakaway advisor from UBS.

On Thursday, LPL Financial announced the addition of a three-person team led by Austin Greer to its Linsco advisor channel.

Greer, who previously managed roughly $600 million in combined advisory, brokerage and retirement plan assets at UBS, has more than 17 years of industry experience, according to his BrokerCheck record.

He will operate his newly launched practice, Oxford Oaks Capital, from LPL's Linsco office in Franklin.

A second-generation advisor, Greer is accompanied by wealth advisor John Dunahoo, who has worked alongside him for over a decade, and Stephanie DePriest, a senior registered service associate who joined the group in 2020.

Earlier in January, LPL welcomed a father-son pair of breakaways from UBS, William “Bill” Bruen, Jr. and Andrew Bruen, to its broker-dealer network in New Jersey. The Bruens, who come from a century-long line of wealth management professionals, managed roughly $1.3 billion at UBS.

UBS has reportedly been struggling with advisor attrition challenges since the tail end of 2024, when it announced changes to its compensation structure that would impact roughly 6,000 US-based advisors.

“In the US, our efforts to align financial advisor incentives with our strategic priorities may result in a short-term increase in FA attrition, creating an additional headwind for net new assets in the coming months,” UBS chief financial officer Todd Tuckner admitted in a February conference call.

Apart from discarding a bonus for teams that differentiated it in the industry, sources said the firm made cuts to its pay grid that ultimately would impact its lower revenue producers. Significantly, the firm said it would no longer allow compensation on 12b-1 mutual fees as of January 1.

The risk of advisor churn was such that a mid-March report by Diamond Consultants, one of the industry's leading recruitment firms, went so far to say that "UBS will be the biggest loser of advisor share in 2025," projecting as many as 10 percent of all its US-based advisors may walk out the door.

It seems the firm is rethinking its approach. According to multiple reports this week, UBS is delaying the implementation of its advisor pay cut plan, and has been meeting with small groups of advisors to soften the hit to advisors and clients who've been participating in 12b-1 fee arrangements.

Latest News

Texas man says SEC and fund could make him pay twice
Texas man says SEC and fund could make him pay twice

A $141M judgment and a federal asset freeze collide over one shrinking pool

Osaic executives Kristy Britt and Greg Cornick to leave
Osaic executives Kristy Britt and Greg Cornick to leave

The firm's CFO and EVP of Wealth Management Solutions are the latest executives to exit the broker-dealer.

Estate planning becomes a client retention issue for financial advisors, survey finds
Estate planning becomes a client retention issue for financial advisors, survey finds

Clients are saying they would consider switching advisors if another professional offered estate planning services, according to a new Trust & Will survey.

Candidly adds AI agents for Trump Accounts, workplace benefits
Candidly adds AI agents for Trump Accounts, workplace benefits

CEO Laurel Taylor says the fintech's composable AI stack helps workers optimize dollars across Trump Accounts, 529s, 401(k)s, and other employee benefits.

BMO adds three advisors in Dallas amid Y'all Street wealth boom
BMO adds three advisors in Dallas amid Y'all Street wealth boom

The bank has swiped three private banking veterans from BNY as the city climbs the ranks of America's fastest-growing wealth hubs.

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income

SPONSORED Why direct indexing stopped being optional

Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.