LPL lands $860M whale from Lincoln

LPL lands $860M whale from Lincoln
The broker-dealer giant is expanding its profile in Texas with a holistic planning firm working with multigenerational clients.
APR 29, 2024

LPL has just made a substantial addition to its advisory network in the Lone Star State.

The firm announced it has expanded its network by incorporating Strategic Wealth Partners into its broker-dealer, RIA, and custodial platforms.

Previously affiliated with Lincoln Financial, Strategic Wealth Partners reported managing approximately $860 million across advisory, brokerage, and retirement plan assets. Led by Ryan Rayburn and R.E. “Mike” Woodard III, the group operates out of Dallas with a secondary office in Minden, Louisiana.

Strategic Wealth Partners – not to be confused with the Focus Partner firm recently integrated into Kovitz Investment Group Partners – is recognized for its tailored financial planning and investment strategies, primarily serving individual and multi-generational family clients. The team of eight, including a six-member office staff, focuses on a holistic approach to wealth management, often collaborating with CPAs and attorneys to deliver comprehensive financial solutions.

The decision to switch platforms followed news of Lincoln Financial's impending acquisition by Osaic, prompting Rayburn and his team to seek a new partner that aligned with their client-centric philosophy.

"The north star of everything we do has always been for the client, and LPL emerged as the most seamless platform for our clients’ future financial needs," said Rayburn, who has a 20-year record in the industry.

He emphasized LPL's investment in technology and advisor support as critical factors in their decision, nothing how those resources “will enable us to deliver differentiated services experiences that our clients expect."

Aside from their business, the team at Strategic Wealth Partners is committed to community involvement, actively supporting Dallas-based charities like HopeKids and Jonathan’s Place.

Scott Posner, executive vice president of business development at LPL, expressed enthusiasm about the new addition: “We welcome Ryan, Mike and their team to the LPL community and are proud they recognized us as the ideal partner for the future of their business.”

Rayburn also noted plans for expansion, aiming to attract and mentor younger advisors to strengthen their team and service offerings.

Latest News

Osaic executives Kristy Britt and Greg Cornick to leave
Osaic executives Kristy Britt and Greg Cornick to leave

The firm's CFO and EVP of Wealth Management Solutions are the latest executives to exit the broker-dealer.

Estate planning becomes a client retention issue for financial advisors, survey finds
Estate planning becomes a client retention issue for financial advisors, survey finds

Clients are saying they would consider switching advisors if another professional offered estate planning services, according to a new Trust & Will survey.

Candidly adds AI agents for Trump Accounts, workplace benefits
Candidly adds AI agents for Trump Accounts, workplace benefits

CEO Laurel Taylor says the fintech's composable AI stack helps workers optimize dollars across Trump Accounts, 529s, 401(k)s, and other employee benefits.

BMO adds three advisors in Dallas amid Y'all Street wealth boom
BMO adds three advisors in Dallas amid Y'all Street wealth boom

The bank has swiped three private banking veterans from BNY as the city climbs the ranks of America's fastest-growing wealth hubs.

UBS moves toward full-service US bank as plans to extend wealth business
UBS moves toward full-service US bank as plans to extend wealth business

Employee accounts, crypto trials and job cuts frame a pivotal year for the Swiss lender.

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income

SPONSORED Why direct indexing stopped being optional

Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.