LPL nabs $265M advisor from Edward Jones

LPL has broadened its footprint in the Sun Belt as it welcomes a breakaway advisor in New Mexico.

In its first recruitment move in June, the wealth juggernaut announced financial advisor Tre Panagos as the latest addition to its broker-dealer, RIA and custodial platforms.

Based in Santa Fe, New Mexico, Panagos was most recently affiliated with Edward Jones, where he reportedly oversaw a book of $265 million in advisory, brokerage, and retirement plan assets.

With his move to LPL, Panagos is launching his own independent practice, Generational Asset Planning.

“To be successful in this business, you must put the needs of your clients ahead of your own and operate with strong morals and ethics,” Panagos said in a statement, praising LPL’s independent culture and integrated technology for advisors and clients.

Before the financial services industry, he had a demanding career in broadcast journalism, with several years spent as a news videographer and director.

The long hours prompted him to make a new start as an Edward Jones advisor in 2011, joining his father’s practice.

Today, he works with professionals including attorneys, accountants, and other professionals to develop comprehensive investment strategies that take all facets of their lives into account.

“We specialize in generational wealth, not only helping clients accumulate wealth but also helping them transfer that wealth to future generations,” Panagos said. “So much focus is placed on building wealth, which is important, but the next step—what to do with that wealth—is often overlooked.”

Panagos has taken over the practice, from his father who’s now retired. One of his daughters is joining the firm, and the other has plans to provide support as a business partner.

“We’ve been fortunate to work with four generations of clients, and now with my daughter on board, we are walking the walk as we talk about multigenerational planning,” Panagos says.