LPL welcomes $205M team to its employee advisor channel

Another new wealth management firm has been born in Houston, as financial advisors Ed Winegar and Gregory Berg launch their own firm with LPL Financial’s employee advisor channel.

The duo was previously with Merrill Lynch, where they served approximately $205 million in advisory, brokerage and retirement plan assets. They join Linsco by LPL Financial to establish Winegar Berg Wealth Management.

Winegar and Berg have five decades of industry experience between them and built up their business through seminars and trade shows before gaining referrals that have escalated their practice. The pair have worked together since 2000 and combined their practices in 2003. The move to LPL is to gain more autonomy.

“We take the time to listen to our clients,” Berg said, noting their client base is primarily a mix of high-net-worth families, business owners, attorneys, engineers, and medical professionals. “It’s important to understand their full financial picture – where they are and where they desire to be — in order to create comprehensive plans designed to help them realize their fiscal goals.”

Having access to the resources of LPL Financial is one of the key parts of the advisors’ decision to switch firms.

“Ed and I have worked very hard over the years to cultivate relationships with our clients, and, in many cases, we have become their most trusted advisors,” Berg added. “We are confident this move to LPL will provide us the opportunity to help our clients and friends realize the goals, dreams and aspirations they have worked a lifetime to achieve.”