<font color=red>INTV:</font> The top fund families sold by indie B-Ds

Branding trumps performance in the fund world, according to the results of the latest <i>InvestmentNews</i> broker-dealer survey. Advisers prefer American Funds, despite spotty performance, while Vanguard emerges strong. <a href=http://www.investmentnews.com/article/20110123/REG/301239996&amp;issuedate=20110121&amp;sid=BD0121) More on the mutual fund results here,</a> and more on the <a href=http://www.investmentnews.com/section/specialreporttemplate?sid=BD0121&amp;issuedate=20110121>B-D special report here.</a>
FEB 01, 2011
Branding trumps performance in the fund world, according to the results of the latest InvestmentNews broker-dealer survey. Advisers prefer American Funds, despite spotty performance, while Vanguard emerges strong. and more on the B-D special report here.

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