Equitrust Financial Group, a hybrid managing $800 million, has switched its broker-dealer affiliation and registered investment adviser platform to LPL from Securities America, which is part of Advisor Group.
Based in Deerfield, Illinois, Equitrust was founded in 1989 by Steven Hyman and Charles Noparstak. It has expanded to include advisers Felix E. Aisen, Joshua S. Noparstak and Gail V. Crowley, along with a seven-member support staff.
The team had been affiliated with Securities America since 1991.
Also, Orion has added BlackRock, Fidelity, and Vanguard to its custom portfolios suite, and RedBlack has set up a new headquarters after crossing a trillion-dollar milestone.
Also, New York-based Legacy Edge Advisors names its first-ever CEO, while Novare Capital Management hires a Vanguard veteran with a multigenerational planning focus.
Asset managers are racing to bring private market products to retirement plans, but cost and liquidity concerns linger.
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Workforce trust measures predicted which companies came out ahead during COVID-19. The same dynamic may now be playing out across the AI transition — and the data suggests the spread could be just as wide.
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