Cetera continues RIA push with purchase of $1.45 billion Kansas firm

Cetera continues RIA push with purchase of $1.45 billion Kansas firm
At the end of April, The Retirement Planning Group had 14 advisors and 40 employees.
JUN 06, 2023

Cetera Holdings said Tuesday that it had purchased the Kansas City, Kansas, registered investment advisory firm The Retirement Planning Group, which has $1.45 billion in client assets, according to its most recent Form ADV with the Securities and Exchange Commission.

Cetera Holdings, the parent company to the giant broker-dealer and RIA network Cetera Financial Group, indicated last month it was going to move more seriously into the RIA market when it hired Fidelity Investments senior executive Mike Durbin as its CEO.

Both broker-dealers and RIA have seen plenty of merger and acquisition activity in the past decade. But RIAs command much higher valuations from buyers than broker-dealers do right now, making them more attractive, if typically smaller, targets.

Terms of Cetera's acquisition were not disclosed.

At the end of April, The Retirement Planning Group had 14 advisors and 40 employees.

"This partnership sets us up for a bright future as we continue to attract advisors seeking to focus more on taking care of their clients and less on the operational aspects of running a business," the firm's CEO, Kevin Conard, said in a statement.

Cetera has been busy. In addition to hiring Durbin in May, the company said earlier this year that it was buying the wealth business of insurer Securian Financial Group, which includes more than 1,000 advisors who oversee $24.8 billion in assets under management and $47.4 billion in assets under administration. A few dozen or so of those advisors have walked and left for competitors, but that’s to be expected during such a sale.

Cetera Financial Group, with 8,000 financial advisors and $330 billion in client assets, is one of the largest independent broker-dealer networks in the industry.

Advisors need more than technology to connect with younger generations

Latest News

Merrill lands four advisor teams as May recruiting data shows firm's two-way churn
Merrill lands four advisor teams as May recruiting data shows firm's two-way churn

Merrill's latest hires span Colorado to Louisiana, even as industry-wide recruiting data suggests the firm is losing almost as many advisors as it gains.

Fund manager sues Kandeo, alleges $100 million FinSocial loss
Fund manager sues Kandeo, alleges $100 million FinSocial loss

The $36 million buy allegedly hid inflated books and a $50 million diversion.

Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit
Advisor gets $200,000 from Ameriprise in 'emotional distress' lawsuit

“An award citing emotional distress is very unusual,” an industry executive said.

Workplace financial education linked to stronger financial habits, but participation remains low
Workplace financial education linked to stronger financial habits, but participation remains low

New EBRI research found workers who participated in employer financial education reported higher confidence, literacy and financial satisfaction.

The rise of the super advisor: How AI is redefining competitive advantage in wealth management
The rise of the super advisor: How AI is redefining competitive advantage in wealth management

Beyond operational excellence, the winning advisors of the future are the ones who can reach across multiple disciplines without discarding specialist skills.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income