Bruce Kelly

InvestmentNews

Bruce Kelly

Senior Columnist

26 years experience

Bruce's specialty topics

Legal and compliance Advisor compensation Alternative investments

Bruce is Senior Columnist for InvestmentNews, a leading publication for financial advisors and the wealth management industry.

An award-winning journalist, Bruce’s career at InvestmentNews began in 2000, two years after the launch of the newspaper. He has covered the brokerage industry ever since, focusing on financial advisors’ pay, the products they sell, and the firms on and off Wall Street where they work.

His reporting in the financial crisis 2008 and thereafter shed light on the many shortcomings of the financial advice industry, from weak regulation to the collapse of many broker-dealers.

Bruce writes an award-winning column, On Advice, and his daily breaking news reports give clarity and insight into what’s happening behind closed doors at the largest brokerage firms in the country.

Before becoming a journalist, Bruce taught middle school and high school English in Manhattan and Caracas, Venezuela, for a decade. He is the co-author of a 2010 book, “Financial Serial Killers,” and has two children.

How I think about writing for this industry…

“I love covering the financial advice business. We write about financial advisors and how they care about clients' lifesavings - what is more important than that?”

Awards and recognition

  • 2 SABEW awards
  • Neal Award

Also published by

Co-author of "Financial Serial Killers"

Read the latest stories by Bruce

Bruce Kelly
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Ex-UBS advisor owes firm $5.6 million in bonus loan dispute
REGULATION, LEGAL & COMPLIANCE AUG 07, 2026
Ex-UBS advisor owes firm $5.6 million in bonus loan dispute

UBS wins clawback of bonus money from advisor recruited from First Republic.

Canadian securities regulators keep pressure on Vancouver financial advisor facing fraud claims
REGULATION, LEGAL & COMPLIANCE AUG 05, 2026
Canadian securities regulators keep pressure on Vancouver financial advisor facing fraud claims

Peter Cishecki is facing questions linked to his firm’s debt securities

Sharp discounts for private credit funds: buy, sell or hold?
ALTERNATIVES AUG 04, 2026
Sharp discounts for private credit funds: buy, sell or hold?

It’s been a tough year for such funds. For the year ending Monday, the S&P BDC Index was down 21.4%.

Are steep commissions of structured products on FINRA’s radar?
OPINION JUL 30, 2026
Are steep commissions of structured products on FINRA’s radar?

Broker-dealers have a rich history of not being transparent with clients about fees and commissions.

UBS sees 2.2% decline in advisor headcount during the past 12 months
WIREHOUSES JUL 29, 2026
UBS sees 2.2% decline in advisor headcount during the past 12 months

But management remains focused on UBS advisors’ ability to reel in new assets.

Big firm recruiting crazy and expensive in 2026, CEOs say
PRACTICE MANAGEMENT JUL 27, 2026
Big firm recruiting crazy and expensive in 2026, CEOs say

Regardless, hiring advisors remains a key to wealth management firm growth.

Ameriprise gets narrow relief from FINRA panel in latest recruiting dispute with LPL
REGULATION, LEGAL & COMPLIANCE JUL 24, 2026
Ameriprise gets narrow relief from FINRA panel in latest recruiting dispute with LPL

Ameriprise and LPL Financial for the past few years have engaged in a financial advice trade war.

As layoffs commence, Commonwealth’s digital guru jumps ship
INDEPENDENT BROKER DEALERS JUL 23, 2026
As layoffs commence, Commonwealth’s digital guru jumps ship

Christopher Blotto moved this month to Janney Montgomery Scott.

A year after sale, Commonwealth Financial and LPL start cutting staff
INDEPENDENT BROKER DEALERS JUL 22, 2026
A year after sale, Commonwealth Financial and LPL start cutting staff

Commonwealth Financial joins a number of firm that have recently cut jobs.

Volatility: Best and worst of times
INDEPENDENT BROKER DEALERS JUL 22, 2026
Volatility: Best and worst of times

Large broker-dealers and registered investment advisors have, since 2020, been developing or sticking to strategies and tactics to combat the pain of intense, short-term market volatility