Goldman to sell RIA group to Creative Planning

Goldman to sell RIA group to Creative Planning
The RIA unit, with about $29 billion in assets, was known as United Capital when Goldman acquired it in 2019.
AUG 28, 2023

After a week of speculation, Goldman Sachs Group Inc. said Monday morning it was selling its registered investment advisor business, Personal Financial Management, to Creative Planning, a leading RIA with $245 billion in client assets.

Terms of the transaction were not released on Monday. The transaction is expected to close in the fourth quarter and result in a gain, according to a statement by Goldman Sachs.

The bank had said last Monday that it was considering selling the registered investment advisor unit formerly known as United Capital Financial Partners, in a bid to shift its focus back to the ultra-rich.

Goldman acquired United Capital for $750 million in 2019 and then renamed it Personal Financial Management. The RIA unit targets high-net-worth clients, but not the ultra-wealthy, who have accounts with $20 million to $50 million and are the typical target client for the giant investment bank.

Goldman's RIA unit has about $29 billion in client assets. Goldman CEO David Solomon has recently spearheaded a comprehensive reorganization, dividing the institution into three distinct units, while simultaneously scaling down the bank’s objectives for its consumer-oriented operations.

Creative Planning said this summer it would use Goldman Sachs Advisor Solutions, marking perhaps the largest victory yet for the investment bank’s growing custody business.

“Building on our existing custody relationship with Goldman Sachs Advisor Solutions, an expanded partnership with Goldman Sachs is a natural, strategic fit,” Peter Mallouk, CEO of Creative Planning, said in a statement. “We welcome the talented advisors from PFM as we remain committed to being the leading advisor in the independent space."  

Latest News

Mesirow acquires part of flexPATH in second retirement deal of 2026
Mesirow acquires part of flexPATH in second retirement deal of 2026

Chicago-based Mesirow Fiduciary Solutions adds flexPATH's plan-level outsourced fiduciary book, boosting its retirement market reach to $164 billion.

Advisor moves: LPL lands $350M veteran advisor duo in Florida
Advisor moves: LPL lands $350M veteran advisor duo in Florida

Also, Raymond James's employee advisor channel adds breakaways from Wells Fargo and Stifel, while UBS welcomes an ex-Morgan Stanley duo in Indiana.

SEC accuses crypto firm founder of running $425 million Ponzi scheme
SEC accuses crypto firm founder of running $425 million Ponzi scheme

It promised guaranteed principal and 10% monthly returns. The SEC says it invested nothing.

MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products
MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products

Ten years after entering the fee-based annuity market, MassMutual Ascend says nearly half its lifetime sales came in the past two years alone – but barriers remain among fee-only advisors.

Fintech bytes: Wealth tech firms target advisor productivity with new integrations
Fintech bytes: Wealth tech firms target advisor productivity with new integrations

Amplify, WealthReach, Zeplyn and Zocks have unveiled partnerships aimed at automating portfolio management, content creation, account opening, and client communication.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income