LPL CEO Mark Casady's Twitter photo proves he's ducking the razor

To benefit an animal-rescue charity effort that LPL is undertaking, LPL's usually clean-cut CEO Mark Casady is growing a beard. This week, he posted a Photoshopped “Duck Dynasty”-style beard on Twitter.
DEC 04, 2013
LPL Financial Holdings Inc. chairman and chief executive Mark Casady is sporting a surprisingly different look on his Twitter profile page these days. To benefit an animal-rescue charity effort that LPL is undertaking, the usually clean-cut Mr. Casady is growing a beard. This week, he posted a Photoshopped “Duck Dynasty”-style beard on Twitter. It turns out that this month is “Decembeard” at LPL. Other top executives at the firm, including president Robert Moore, are joining Mr. Casady in sporting fresh growth on typically closely shaven faces. Company spokeswoman Betsy Weinberger said that this was “an LPL-only initiative with an adviser of ours, Bob Fragasso.” The goal is to raise money for Animal Friends. According to a posting for LPL on CrowdRise, the charity is a “nonprofit companion animal resource center serving the needs of pets and people for 70 years. Programs include humane rescue, shelter and adoption services for homeless pets, humane education, pet behavior classes, pet-assisted therapy, wellness programs and more.” Launched on Monday, the fund-raising program had raised more than $6,000 through Wednesday afternoon. Mr. Casady, who led LPL's transformation over the past decade from a privately held brokerage firm to a publicly listed, 13,000-broker behemoth, also wore a stars and stripes bandana in the Photoshopped headshot, a la “Duck Dynasty” star Willie Robertson. What is next for Mr. Casady? If Twitter portraits hold truth, perhaps he will lead next year's meetings for LPL's top-producing brokers and financial advisers in a Louisiana duck blind rather than a hotel in Hawaii.

Latest News

Why the off-channel comms problem is far from solved
Why the off-channel comms problem is far from solved

Despite a lighter regulatory outlook and staffing disruptions at the SEC, one compliance expert says RIA firms shouldn't expect a "free pass."

FINRA penalizes another broker dealer for social media miscues
FINRA penalizes another broker dealer for social media miscues

FINRA has been focused on firms and their use of social media for several years.

Advisor moves: LPL recruits Merrill alum, Raymond James adds defectors from Edward Jones and Janney
Advisor moves: LPL recruits Merrill alum, Raymond James adds defectors from Edward Jones and Janney

RayJay's latest additions bolster its independent advisor channel's presence across Pennsylvania, Florida, and Washington.

Cantor Fitzgerald to acquire hedge fund unit from UBS
Cantor Fitzgerald to acquire hedge fund unit from UBS

The deal ending more than 30 years of ownership by the Swiss bank includes six investment strategies representing more than $11 billion in AUM.

Navigating life’s big transitions for women clients
Navigating life’s big transitions for women clients

Divorce, widowhood, and retirement are events when financial advisors may provide stability and guidance.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave

SPONSORED The evolution of private credit

From direct lending to asset-based finance to commercial real estate debt.