CFP Board forms commission to strengthen sanction guidelines

CFP Board forms commission to strengthen sanction guidelines
The Certified Financial Planner Board established a 15-member commission to review and recommend changes to its sanction guidelines for current mark holders as well as its fitness standards for candidates for certification.
FEB 01, 2021

The Certified Financial Planner Board of Standards Inc. announced Monday it has launched an effort to revise the sanctions it can impose on CFPs who fail to comply with the new advice requirement attached to the credential.

The CFP Board established a 15-member commission to review and recommend changes to its sanction guidelines for current mark holders as well as its fitness standards for candidates for certification.

The documents outline the range of possible punishments for violations of the CFP Board’s Code of Ethics and Standards of Conduct. The code now includes a strengthened investment advice standard that went into force on June. 30.

All CFPs — including brokers — now have to meet a fiduciary standard at all times when providing investment advice. Under the previous code of ethics, fiduciary duty only applied to CFPs when they worked with clients on financial planning.

The commission “will be proposing possible sanctions for violations of the fiduciary standard as well as other standards embodied in our code of ethics,” said CFP Board CEO Kevin Keller.

CFP Board sanctions currently include private and public censures and suspensions or revocations of the credential. The sanctions guidelines are used by the CFP Board’s Disciplinary and Ethics Commission when adjudicating enforcement matters.

The CFP Board “will soon face a new wave of potential enforcement cases” related to credential’s fiduciary standard, Michael Kitces, head of planning strategy at Buckingham Wealth Partners, said in a series of tweets on Monday. “New guidelines are definitely needed.”

The commission is composed of representatives from the financial industry and consumer advocacy organizations as well as individual CFPs and a state regulator. Their work on the sanctions guidelines likely won’t conclude until 2022, Keller said.

The commission's recommendations will be released for public comment before being adopted. The CFP Board is hosting two virtual forums on Feb. 18 to begin gathering input on sanctions reform.

The work on revising the sanctions guidelines follows reforms last year to the CFP Board’s enforcement procedures and governance practices.

The CFP Board wants the enforcement process “to be credible to the public and fair to certificants,” Keller said. “This is another step on the road toward that end.”

Some skeptics have questioned whether the CFP Board, which is not a regulatory body, can actually put teeth in its new fiduciary standard.

But Kitces expressed hope for the outcome of the commission’s sanctions review.

“The CFP Board has signaled throughout that it intends to get more serious about enforcement of its CFP standards,’ Kitces Tweeted. “New sanctions guidelines — with a credible commission to formulate them — is another step in that direction and a key affirming signal.”

Latest News

Investing for accountability: How to frame a values-driven conversation with clients
Investing for accountability: How to frame a values-driven conversation with clients

By listening for what truly matters and where clients want to make a difference, advisors can avoid politics and help build more personal strategies.

Advisor moves: Raymond James ends week with $1B Commonwealth recruitment streak
Advisor moves: Raymond James ends week with $1B Commonwealth recruitment streak

JPMorgan and RBC have also welcomed ex-UBS advisors in Texas, while Steward Partners and SpirePoint make new additions in the Sun Belt.

Cook Lawyer says fraud claims are Trump’s ‘weapon of choice’
Cook Lawyer says fraud claims are Trump’s ‘weapon of choice’

Counsel representing Lisa Cook argued the president's pattern of publicly blasting the Fed calls the foundation for her firing into question.

SEC orders Vanguard, Empower to pay more than $25M over failures linked to advisor compensation
SEC orders Vanguard, Empower to pay more than $25M over failures linked to advisor compensation

The two firms violated the Advisers Act and Reg BI by making misleading statements and failing to disclose conflicts to retail and retirement plan investors, according to the regulator.

RIA moves: Wells Fargo pair joins &Partners in Virginia
RIA moves: Wells Fargo pair joins &Partners in Virginia

Elsewhere, two breakaway teams from Morgan Stanley and Merrill unite to form a $2 billion RIA, while a Texas-based independent merges with a Bay Area advisory practice.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.