DPL Financial Partners doubles annuity sales to $2B in little more than a year

DPL Financial Partners doubles annuity sales to $2B in little more than a year
Breakaway fiduciary practices have helped accelerate the firm's sales.
DEC 05, 2023

A growing market has helped DPL Financial Partners accelerate its sales of commission-free annuities to surpass $2 billion.

Breakaway advisors transitioning from brokerage to fiduciary practice and RIAs adopting fee-based products have been key components of the firm’s sales doubling in just 14 months, while its first billion dollar milestone took three and a half years.

“We’ve seen an acceleration in use among RIAs who have been in business for years but now are experiencing the positive impact commission-free annuities can have on both client outcomes and growth of their practices; that message was clear in this year’s member survey,” David Lau, DPL founder and CEO, said in a statement. “And, adding fuel to this year’s growth was our Breakaway Accelerator Program, which provides a seamless path for advisors who are leaving their broker-dealers to transition their annuity business from commission products to fee-based.”

Another growing part of the market is self-directed individual investors seeking value-driven retirement income solutions. Sales from this cohort has tripled year-over-year and Lau expects further expansion of DPL’s consumer channel as it expands consumer-focused services.

DPL Financial offers more than 60 commission-free annuities though an advisor user base of more than 5,500.  

Latest News

Mesirow acquires part of flexPATH in second retirement deal of 2026
Mesirow acquires part of flexPATH in second retirement deal of 2026

Chicago-based Mesirow Fiduciary Solutions adds flexPATH's plan-level outsourced fiduciary book, boosting its retirement market reach to $164 billion.

Advisor moves: LPL lands $350M veteran advisor duo in Florida
Advisor moves: LPL lands $350M veteran advisor duo in Florida

Also, Raymond James's employee advisor channel adds breakaways from Wells Fargo and Stifel, while UBS welcomes an ex-Morgan Stanley duo in Indiana.

SEC accuses crypto firm founder of running $425 million Ponzi scheme
SEC accuses crypto firm founder of running $425 million Ponzi scheme

It promised guaranteed principal and 10% monthly returns. The SEC says it invested nothing.

MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products
MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products

Ten years after entering the fee-based annuity market, MassMutual Ascend says nearly half its lifetime sales came in the past two years alone – but barriers remain among fee-only advisors.

Fintech bytes: Wealth tech firms target advisor productivity with new integrations
Fintech bytes: Wealth tech firms target advisor productivity with new integrations

Amplify, WealthReach, Zeplyn and Zocks have unveiled partnerships aimed at automating portfolio management, content creation, account opening, and client communication.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income