LPL updates branding message

LPL updates branding message
'Your Greatness Is Our Goal' is the independent broker-dealer's new theme, referring to the value it brings to its advisers.
FEB 17, 2021

LPL Financial has “refreshed” its brand, positioning itself as a firm that emphasizes to advisers that “your greatness is our goal.”

“By refreshing the LPL brand, we are bringing our story up to date to demonstrate the unique value we strive to bring to our advisors every day,” Heather Randolph Carter, LPL’s executive vice president and chief marketing and communication officer, said in a release.

The new visuals that are part of the revamp are included on LPL’s websites and on social media channels, and are among the resources accessible to advisers.

Financial advice goes viral on social media

Latest News

Alternatives gain traction in 401(k) plans as DOL rules open the door
Alternatives gain traction in 401(k) plans as DOL rules open the door

Large and mega plans show strongest appetite, but fee confusion persists.

Mass affluents are saving less in anticipation of inheritance. But there’s a big problem
Mass affluents are saving less in anticipation of inheritance. But there’s a big problem

Many people are taking a dangerous gamble with their financial future, new study warns.

Osaic's ex-CFO Kristy Britt joins PE-backed accounting firm Wipfli
Osaic's ex-CFO Kristy Britt joins PE-backed accounting firm Wipfli

Britt is named CFO of Wipfli, a $600 million accounting firm that audits two NFL franchises

YCharts acquires Informa's Zephyr to bolster SMA analytics for advisors
YCharts acquires Informa's Zephyr to bolster SMA analytics for advisors

The acquisition pairs Zephyr's 21,000-product separately managed account database with YCharts' newly launched AI agent assistant for investment research.

Advisor moves: Raymond James, Ameriprise, and Janney announce additions in Florida
Advisor moves: Raymond James, Ameriprise, and Janney announce additions in Florida

The war for talent continues in the Sunshine State with as Truist and RayJay teams managing a collective $1 billion in client assets defect to other firms.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income