Advisers see shift to planning, survey finds

Advisers see shift to planning, survey finds
Broadridge survey shows more advisers are changing their business model to provide financial wellness services
APR 27, 2020

Offering holistic financial planning will become an increased focus of advisory practices, according to a survey by Broadridge Financial Solutions.

The survey of more than 300 advisers, conducted from Feb. 21 through March 1, found that about half (51%) will be concentrating more on planning to meet growing customer demand for the service. Advisers who are under 40 are four times more likely than those over 55 to believe that holistic financial planning is the main value they provide to their clients, the survey found.

In three years, nearly 80% of those surveyed expect to be part of a team. And most expect fee-based business to be the dominant model in coming years.

Broadridge said that while it surveyed advisers prior to widespread quarantining in response to COVID-19, the current global environment has intensified the trends identified by the survey.

Latest News

Mesirow acquires part of flexPATH in second retirement deal of 2026
Mesirow acquires part of flexPATH in second retirement deal of 2026

Chicago-based Mesirow Fiduciary Solutions adds flexPATH's plan-level outsourced fiduciary book, boosting its retirement market reach to $164 billion.

Advisor moves: LPL lands $350M veteran advisor duo in Florida
Advisor moves: LPL lands $350M veteran advisor duo in Florida

Also, Raymond James's employee advisor channel adds breakaways from Wells Fargo and Stifel, while UBS welcomes an ex-Morgan Stanley duo in Indiana.

SEC accuses crypto firm founder of running $425 million Ponzi scheme
SEC accuses crypto firm founder of running $425 million Ponzi scheme

It promised guaranteed principal and 10% monthly returns. The SEC says it invested nothing.

MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products
MassMutual Ascend tops $2 billion in RIA annuity sales as advisors warm to income products

Ten years after entering the fee-based annuity market, MassMutual Ascend says nearly half its lifetime sales came in the past two years alone – but barriers remain among fee-only advisors.

Fintech bytes: Wealth tech firms target advisor productivity with new integrations
Fintech bytes: Wealth tech firms target advisor productivity with new integrations

Amplify, WealthReach, Zeplyn and Zocks have unveiled partnerships aimed at automating portfolio management, content creation, account opening, and client communication.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income