CFP’s Center for Financial Planning joins Financial Alliance for Racial Equality

CFP’s Center for Financial Planning joins Financial Alliance for Racial Equality
FARE, a partnership between financial services firms and associations and historically Black colleges and universities, plans to fund a scholarship next year to help people of color earn the CFP designation.
NOV 17, 2021

The CFP Board Center for Financial Planning said Wednesday that it’s joining the Financial Alliance for Racial Equality, a partnership between financial services firms and associations and historically Black colleges and universities.

The group was formed late last year to contend with the barriers to entering the financial services profession faced by Black advisers and financial professionals.

Next year, FARE plans to fund a scholarship to help people of color earn the certified financial planner designation.

“We are eager to join FARE and help Black professionals become more familiar with the financial planning profession and ensure that they have the right resources to become successful once they join,” Kevin R. Keller, chief executive of the Certified Financial Planners Board of Standards Inc., said in a statement.

Other members of FARE include Nationwide Financial, Morgan Stanley & Co., M Financial Group, NFP, Employee Benefit Research Institute, Huntington Bank, Franklin Templeton, Miami Life, Advisor Group Inc., DCIIA, the American College of Financial Services, and Capital Group Inc.

HBCUs in the Alliance include Hampton University, Howard University, Lincoln University, Virginia State University, Virginia Union University and Winston-Salem State University.

Steps to encourage next-gen talent

Latest News

Advisor moves: Wells Fargo FiNet lands $580M Ameriprise team
Advisor moves: Wells Fargo FiNet lands $580M Ameriprise team

LPL Financial and Raymond James also add independent advisors from Osaic and Edward Jones in Michigan and Arizona.

M1 Advisor bets AI can serve clients wealth managers turn away
M1 Advisor bets AI can serve clients wealth managers turn away

The SEC-registered RIA advises on more than $1 billion in client assets, with no advisory fee through 2027 and no human financial advisors.

SEC charges Caris Investment Partners in alleged cherry-picking scheme
SEC charges Caris Investment Partners in alleged cherry-picking scheme

95.8% of house trades were winners. For clients? The SEC says just 14.9%.

Pension fund accuses Duolingo of burying user-growth crisis
Pension fund accuses Duolingo of burying user-growth crisis

The complaint says Duolingo added friction on purpose, then lied about it.

Wirehouses losing more advisors so far in 2026: Report
Wirehouses losing more advisors so far in 2026: Report

The four wirehouse firms lost 1,449 experienced advisors and recruited 932 in the first six months of the year, according to Diamond Consultants.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor