Good planning means clients can live their own stories

Good planning means clients can live their own stories
Marguerita Cheng was taught a valuable financial lesson by her father – that planning is a way of showing love for others.
DEC 12, 2023

“I believe that financial planning transforms lives,” says Marguerita Cheng, CEO of Blue Ocean Global Wealth, as she reflects on a moment seared into her memory.

At the tender age of 10, as the oldest of three girls, she was taught an invaluable lesson by her father amid family trauma. Her aunt died with no life insurance, and her uncle subsequently asked Cheng’s dad for a loan to pay for the funeral.

“My dad wasn’t a jerk,” Cheng says. “He said, ‘No; I’ll pay for the funeral because you shouldn’t have to mourn the loss of the mother of your four kids and experience financial distress.’

“My dad really wanted to expose me to personal finance, so he showed me where the safe was, showed me where the life insurance policy was, and said, ‘If anything happens to Daddy, you gotta take care of Mommy and your sisters,” she said. “He felt it was important to be prepared, and planning is a way of showing how much you love and care for others.”

This attitude sowed a seed in Cheng’s mind, and in her 20s she embraced her desire to be a financial planner. She devoured books and took it upon herself to get up to speed on different concepts. She entered the financial world by working at a Japanese securities firm but soon realized she didn’t like the fast-paced brokerage environment. “It doesn’t mean that I’m slow – I just felt disconnected. Who were these clients?”

Cheng refocused and decided to take the concepts she had learned in corporate finance about strong balance sheets and use those to help people develop better net-worth statements. “Statement of cash flows for a corporation is really a budget like a household’s,” she added.

She also places a particular focus on retirement income. Cheng’s parents were 14 years apart in age, so, again, she can lean on firsthand experience when it comes to strategies like Social Security optimization, downsizing and long-term care planning. But she wants clients to know the greatest gift they have is their health.

“You need to have a reasonable amount of wealth, you want to have time to enjoy it, and you also want to have good health,” Cheng says. “And that's when all the stars are in alignment. I want people to know that I am here to guide you because you can do what's important to you — you don't have to follow what other people are doing.”

Growing up multicultural, multiracial and multiethnic, Cheng knows her story is different from that of many, but she wants prospects to understand that their stories can be different, too.

“That’s why I'm passionate about retirement income,” she said. “You don't have to do what the next person is doing. You're not them. Do what's right for you.”

Latest News

RIA moves: True North adds $353M California RIA as SageView grows North Carolina presence
RIA moves: True North adds $353M California RIA as SageView grows North Carolina presence

Plus, a $400 million Commonwealth team departs to launch an independent family-run RIA in the East Bay area.

Blue Owl Capital, Voya strike private market partnership for retirement plans
Blue Owl Capital, Voya strike private market partnership for retirement plans

The collaboration will focus initially on strategies within collective investment trusts in DC plans, with plans to expand to other retirement-focused private investment solutions.

Top Commonwealth advisor to recruiters: Stop with the cold calls already!
Top Commonwealth advisor to recruiters: Stop with the cold calls already!

“I respectfully request that all recruiters for other BDs discontinue their efforts to contact me," writes Thomas Bartholomew.

Why AI notetakers alone can't fix 'broken' advisor meetings
Why AI notetakers alone can't fix 'broken' advisor meetings

Wealth tech veteran Aaron Klein speaks out against the "misery" of client meetings, why advisors' communication skills don't always help, and AI's potential to make bad meetings "100 times better."

Morgan Stanley, Goldman, Wells Fargo to settle Archegos trades lawsuit
Morgan Stanley, Goldman, Wells Fargo to settle Archegos trades lawsuit

The proposed $120 million settlement would close the book on a legal challenge alleging the Wall Street banks failed to disclose crucial conflicts of interest to investors.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.