Homrich Berg rolls out equity participation program for all employees

Homrich Berg Wealth Management has introduced a new firmwide equity participation program, extending ownership opportunities to all non-shareholder employees.

The Atlanta-based RIA, which manages $25 billion in assets, said the initiative is designed to foster a culture of ownership and align employee interests with the long-term success of the firm.

The program, supported by minority investment partners TPG Growth and New Mountain Capital, allows eligible employees to benefit financially over time, including in the event of a future liquidity event or recapitalization. New hires will also be eligible to receive equity participation units as part of their offer packages.

“This program is about building a firm that rewards people not just for their day-to-day performance but for their contribution to HB’s long-term success,” Thomas Carroll, chief executive of Homrich Berg, said in a statement Tuesday morning. “As we grow, we want our team to feel recognized and appreciated for their hard work and motivated to stay invested in our mission.”

David Trujillo, co-managing partner of TPG Growth, added: “Employee ownership is a meaningful way to strengthen company culture and drive long-term performance.”

The program was developed in partnership with Ownership Works, a nonprofit that helps companies and investors launch broad-based employee ownership programs.

Homrich Berg’s move comes as long-term incentive plans gain ground in the wealth management industry. According to Morgan Stanley’s 2025 Single‑Family‑Office Compensation Report released this month, 62% of firms surveyed have implemented formal long-term incentive plans, with more than three-quarters tying bonuses or rewards to participation. Meanwhile, Charles Schwab’s latest RIA Benchmarking Study projects that the industry will need to add over seventy thousand new staff over the next five years to keep pace with growth, underscoring the importance of attracting and retaining talent.

Late in June, Mercer Advisors hailed the success of its own equity ownership program, with over half of its employee base of roughly 1,300 now having stakes in the $72 billion RIA aggregator.

"“You have employees that are acting like owners because they’re coming into work everyday feeling like they're building a better Mercer for our clients and the broader shareholder group,” CEO Dave Welling told InvestmentNews at the time.

Homrich Berg's new equity participation program also follows a period of expansion at the firm. Earlier this month, it opened a new office in Greenville, South Carolina, hiring Robert DiBenedetto from Bernstein Private Wealth Management to lead client relationships in the region. In January, Homrich Berg appointed Tim Tallach as director of advanced tax planning and family office services, a newly created role aimed at enhancing its offerings for ultra-high-net-worth clients.