Make growth of your advisory business a pandemic silver lining

Make growth of your advisory business a pandemic silver lining
When dissatisfied clients look for a new financial adviser, will they find you?
JUL 17, 2020

With COVID-19 causing so much loss in the past four months – both in terms of human life and also missed experiences – InvestmentNews has sought to uncover some silver linings. We’ve featured stories about the charitable goodness of individuals and firms within the advice industry and the sudden red-hot interest in companies thinking long-term about their environmental, social and governance decisions.

One of the brighter outcomes of this difficult time will occur for financial advisers who not only strengthen relationships with their existing clients, but position themselves to attract and win others’ dissatisfied customers. A cover story described this in May, and now we’re hosting an Aug. 4-5 virtual Women Adviser Summit that will include several experts with advice on how to help make it happen.

“As difficult as this continues to be, historically, crises bring with them opportunity,”  said Lisa Kueng, director of creative campaigns at Invesco Global Consulting and a Women Adviser Summit speaker. “We’re starting to see people move out of the triage state and into a transition state, where they are saying, ‘How can I not just survive this, but thrive and help my clients to thrive?”

Many a great advisory practice has been built in the shadow of negative markets, Kueng said. When unsatisfied clients look for a new adviser, will they find you?

At the virtual InvestmentNews Women Adviser Summit, Kueng will describe how advisers can use a three-step “catalytic conversation” to take advantage of this unique time and increase the chance of client referrals.

Another client-focused session will help advisers deepen their relationships by introducing values-based conversations.

Questions such as, “Who inspires you to help others?” and “Did you ever lose someone special in your life?” can help clients share the causes and passions that drive their thoughts and emotions.

After learning about how to uncover client passions, two experts from Schwab Charitable and Pax Ellevate will describe ways of integrating philanthropy and impact investing into clients’ wealth management plans.

These sessions, as well as others, will help advisers grow the value offered to clients as part of a plan for business growth in the years to come.

Sign up for InvestmentNews’ free, virtual Women Adviser Summit today at https://inwomenadvisersummit.com/.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.