Moira Buckley, a senior leader at Prudential Advisors, has been selected as secretary of Finseca, placing her on a multi-year leadership trajectory expected to lead to the organization’s presidency in 2028-29.
Buckley, who serves as Western Territory vice president at the retail wealth arm of Prudential Financial Inc., secured the role after a competitive nomination process and a formal vote by Finseca’s board of directors. She brings more than three decades of experience at Prudential to the position.
Finseca advocates for public policies that promote financial security while working to broaden access to comprehensive financial guidance for Americans. Through member engagement and industry leadership, it aims to elevate professional standards and strengthen the overall impact of advice nationwide.
Buckley’s appointment marks the start of her movement through Finseca’s structured succession framework, often referred to as its leadership “chairs.” The system is designed to foster continuity in strategic priorities and governance.
Her election comes as industry stakeholders intensify efforts to make holistic financial planning more widely available, underscoring both her leadership credentials and Finseca’s focus on advancing financial security across diverse populations.
In her current role, Buckley oversees an extensive network of advisors delivering integrated financial planning services. Over the course of her career, she has built a reputation for championing an advice model that combines wealth management, insurance solutions and long-term financial security strategies.
“Serving in Finseca’s leadership team is an opportunity to give back and help move the profession forward in ways that ultimately benefit the clients we all serve. This Women’s History Month, as I take on this new role, I am committed to broadening participation in the profession — especially by ensuring women are represented and supported in leadership. Through collaboration, intention and sustained effort, I believe we can make substantial progress over the next four years.”
Marc Cadin, chief executive officer of Finseca, said Buckley is poised to play a key role in strengthening the profession’s reach and relevance.
“Moira’s leadership reflects the very best of our profession. We are proud to see her advance through the chairs and continue her impact on Finseca’s future,” Cadin said. “She brings a rare ability to unite leaders, elevate the value of holistic financial advice and champion solutions that expand access for more Americans. Her voice and perspective strengthen both our board and the broader industry at a time when leadership matters more than ever.”
Pat Hynes, president of Prudential Advisors, also pointed to Buckley’s influence within the firm and across the advisory landscape.
“Moira exemplifies the highest standards of who we are and what we do — deep expertise, a commitment to excellence in client service and a passion for developing the next generation of advisors,” said Hynes. “We are incredibly proud to see her recognized at the national level and confident in the impact she will continue to have through Finseca.”
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