Selling the business to junior partners no piece of cake

Selling the business to junior partners no piece of cake
From pay to valuation, plenty of tricky questions; 'better to start out low'
MAY 06, 2012
At a discussion panel Tuesday at the National Association of Personal Financial Advisors' annual conference in Chicago on selling a business to a junior partner, nearly everyone of the 100 or so in the audience said they would like to buy or sell. But the audience raised questions about common obstacles. One problem the group discussed was how to pay the salary of a junior partner while he or she learns the business. Also discussed were how to determine a fair price and how to come up with a down payment. Panel member Karen Folk of Bluestem Financial Advisors LLC, described how she dealt with those issues to successfully transition her business to 50% partner, Jacob Kuebler, a recent University of Illinois graduate. “I used [adviser and founder of Cambridge Connection Inc.] Bert Whitehead's advice,” Ms. Folk said. “He said, ‘Don't pay very much. Better to start out low and give rapid increases.'” As for valuation, Ms. Folk said she used a valuation expert who looked at the business's five-year-rolling-average revenue, among other things, to come up with the multiple of gross revenue they used to price the business. RELATED ITEM Talent shortage looms as industry booms Client retention was a concern for some advisers, and Ms. Folk said she is in the process of introducing Mr. Kuebler to all her clients, including traveling to make a visit, when necessary. She hasn't lost any yet. Two other advisers on the panel said they had some attrition when they bought out their older partner, but the amount was manageable. Around 5% of Brown McLeod Inc.'s clients left the firm after Scott McLeod bought out his older partner, he said, while Ms. Folk said she hasn't lost any. Jessica Smith, a graduate of the University of Alabama, joined her firm as an intern in 2005, and had planned to start her own business when the firm's owner retired. Instead, the firm offered her a chance to buy into the business as part of a merger with another firm in 2010. “I saw an opportunity to focus on what I wanted to do” without having to deal with setting up a business from scratch, said Ms. Smith, who is vice president and director of financial planning at Longview Financial Advisors Inc. RELATED ITEM Webcast: What's your succession plan? Transitioning a business to a younger partner involved hard work and accommodations, but it was better than her default plan, which was to “fade out and die,” Ms. Folk said. Mr. McLeod, who had been in business for about 15 years when he bought his firm, said he wishes he had begun saving earlier. None of the advisers have any regrets, though there were psychological hurdles. “It is hard to let go of control,” Ms. Folk said. “I was having dreams about the loss of control. Now I have gotten to the point where I can see how I can scale back.”

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