Selling the least profitable part of your wealth management business

Selling smaller client relationships allows advisers to slow down but stay in the game a little longer. It's not easy but more are taking the plunge.
MAR 17, 2014
Some financial advisers have found a way to work less, keep their best clients and even pocket a little change. These advisers, many close to retirement, are selling their smaller client relationships to another adviser or firm. Though it can be an emotionally difficult process, some think it's a great solution to help aging advisers, struggling junior advisers and even investors with lower account sizes. “We see partial-book sales coming up more and more from advisers who are 50 to 60 and want to keep just their best clients,” said Jeremy Holly, LPL Financial's senior vice president for independent adviser services. “They're maintaining the relationships they want and working less.” The partial-book sale allows them to derive value from their business before they're willing to walk away completely from the industry, Mr. Holly said. It's also better for less affluent clients, who are likely to end up with advisers who have more time to devote to smaller accounts, he said. (Don't miss these 5 things to consider when making promises to clients.) It's not just the soon-to-retire adviser who is finding this strategy beneficial. Giles Almond, co-founder of Matrix Wealth Advisors, sold a portion of his client base to another local firm in 2012. About 18 relationships moved over to the other firm, and today Matrix manages about $239 million for 146 clients, Mr. Almond said. “It was not an easy decision, as a number of these clients had been with us for many years, and some I had known since childhood,” he said. Matrix found a local, fee-only firm with a similar investment philosophy willing to buy the relationships. “We found them a better home,” Mr. Almond said of these smaller accounts. Client reactions ranged from some saying they had expected such a move for a long time, to others who shed tears — and still others who were angry, he said. The partial book sale has cut down on Mr. Almond's workload, because there are 10% fewer relationships to manage. Better still, the change hasn't reduced the 24-year-old firm's income, he said. Mr. Almond, 57, said he expects to have a full succession plan in place within the next five years. Most advisers say they don't plan to retire all at once. About 52% plan to reduce their practice activities before they retire, according to a survey of about 500 advisers conducted last year by Mathew Greenwald & Associates for Signator Investors Inc. Additionally, about 42% of advisers said they have a plan in place to continue working with key clients as the adviser moves into retirement, and another 45% intend to create such a plan. Nick Georgis, vice president of Schwab Advisor Services, has seen some advisers selling portions of their business in order to prepare for their own retirement. But not frequently, he said. He has seen more partial-book sales work as a way for advisers to segment their business and find another colleague for their smaller clients who they can no longer serve profitably. Increasingly, though, Mr. Georgis expects to see advisers serving smaller clients in an altogether different way. “I think the trend for advisers will be to look for more and more ways to serve the smaller client in an online fashion,” he said.

Latest News

Names of more B-Ds that sold deals of bankrupt Inspired Healthcare surface
Names of more B-Ds that sold deals of bankrupt Inspired Healthcare surface

Broker-dealers that sold the defunct securities backed by Inspired Healthcare generated more than $100 million in fees and commissions.

MetLife poll finds high-value home sales are becoming tax-planning events
MetLife poll finds high-value home sales are becoming tax-planning events

A new MetLife survey finds real estate professionals are increasingly steering clients toward tax experts as rising property values leave more sellers facing significant capital gains.

Kestra adds Raymond James recruiter to expand advisor hiring push
Kestra adds Raymond James recruiter to expand advisor hiring push

The independent broker-dealer expands its business development bench with a new recruiter and an internal promotion in the West.

Cerity Partners names Will Peng chief innovation officer
Cerity Partners names Will Peng chief innovation officer

The leading ultra-high-net-worth RIA joins other large wealth firms, including Raymond James and LPL, in creating executive roles focused on artificial intelligence strategy

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income

SPONSORED Why direct indexing stopped being optional

Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.