The widespread move to zero-commission trading for exchange-traded funds is likely to increase adviser adoption of this type of fund and spur other changes in adviser practices, a new report from Cerulli Associates finds.
The Boston-based research firm said that with zero-fee trading now the norm among most custodians, advisers’ primary objection to ETF allocations — cost — has been eliminated.
Decreased trading expenses will enable advisers to pursue portfolio objectives once associated with high transaction costs, such as tax-loss harvesting and strategic rebalancing, said Cerulli, which expects advisers to allocate more to ETFs for exposure to niche asset classes.
“For the 51% of advisers who indicate that tax planning is a key service offering, ETFs offer opportunities to minimize tax obligations of their clients,” the firm said in a release.
Cerulli’s research indicates that more than one-quarter (27%) of advisers did not allocate to ETFs in 2019, citing client concern over cost as a primary objection.
Cullen marks the fourth firm the New York-based RIA aggregator has bought in 2026 as deal volume heads for a record year.
The quality of AI ROI measurement depends on pre-deployment decisions around business outcomes, leadership alignment, and establishing trusted information, among other factors.
A state-by-state analysis of retail investor behavior reveals AI-powered research tools are reshaping how clients approach investment decisions.
LPL picks up $1.1B from Wells Fargo's independent channel as the wirehouse gains a $410M family team from UBS.
Most Americans want to age at home but few have a financial plan to pay for it, according to new research.
Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.
As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor