Edelman Financial Engines names Ralph Haberli as president

Edelman Financial Engines has tapped Ralph Haberli to serve as president, marking a key leadership addition for the firm as it looks to expand both its workplace and wealth planning segments.

The appointment announced Monday is set to take effect on July 2, with Haberli reporting to CEO Jay Shah. His responsibilities will include leading the firm’s workplace, employee planning, and RIA business units.

Haberli joins from Capital Group, where he was president of the Institutional & Retirement Client Group. During his tenure, he oversaw efforts to broaden the firm’s reach and capabilities, targeting a more diverse client base.

He previously held senior positions at BlackRock, including heading the US defined contribution distribution business and serving as chief operating officer of its global client group.

He also worked in Asia-Pacific strategy at iShares and began his career with Boston Consulting Group.

“Ralph is a rare talent with deep knowledge and insight of both workplace and wealth planning,” Shah said in a statement on Monday. “As we enter our next phase of growth, his leadership will be key to delivering even greater value to our clients, partners, and planners.”

The move comes as Edelman Financial Engines continues to grow its reach across institutional and retail channels. The firm, which manages more than $287 billion in client assets, serves more than 1.3 million individuals and partners with over 600 large employers. Through its retirement services platform, it provides 401(k) advice to more than 10 million employees.

In his new role, Haberli is expected to drive enhancements to Edelman’s workplace solutions, support advisor development, and strengthen its nationwide presence.

“Edelman Financial Engines set the bar for integrity, innovation, and impact as pioneers in financial planning,” Haberli said. “I’m excited to join this exceptional team and help shape the financial outcomes of millions of Americans.”

Based in Santa Clara, Edelman Financial Engines has been operating since 1986 and is backed by private equity firms Hellman & Friedman and Warburg Pincus. The company has more than 140 offices nationwide.

Over the past six months, EFE has seen at least two upper mid-level leaders depart from its financial planning division, with one director of financial planning affiliating with RFG Advisory to set up his own firm in Texas, and another hanging his own shingle in New York under the auspices of Prime Capital Financial.

More recently, the firm landed its first acquisition of 2025 with its May addition of Cahill Wealth Management, a life science sector-focused planning firm operating out of the Midwest.