Edelman's director of financial planning lands at Prime Capital

Edelman's director of financial planning lands at Prime Capital
Stu Berrin, partner and managing director at Prime Capital Financial.
The firm's first-ever financial advisor in New York City, Stu Berrin brings over 30 years of industry experience to his new role as managing director and partner.
DEC 09, 2024

Prime Capital Financial has expanded its presence in the Empire State by adding a veteran leader from Edelman Financial Engines to its network.

On Monday, the Overland Park, Kansas-based firm announced it had officially welcomed Stu Berrin as its first financial advisor in New York City.

Berrin is joining Prime Capital as its newest partner and managing director in the East Coast. He joins Prime Capital Financial following a 12-year tenure at Edelman Financial Engines, where he served as director of financial planning.

“Stu’s experience and commitment to his clients’ success make him an outstanding addition to the Prime Capital Financial team,” Glenn Spencer, chief executive officer at Prime Capital Financial, said in a statement. "His ability to simplify complex financial situations and foster confidence in achieving long-term goals aligns seamlessly with our client-centric philosophy.”

A financial planning veteran with more than 30 years of experience, Berrin's track record also includes stints at Sanders Morris Harris and Valic Financial, according to his BrokerCheck record.

Berrin expressed enthusiasm for his new role, highlighting how Prime Capital's team aligns with his personal approach to "helping clients achieve their financial aspirations.”

"With the firm’s robust resources and collaborative environment, I look forward to delivering even greater value to my clients,” he said.

Earlier in November, Prime Capital Financial strengthened its retirement consulting division by hiring Jania Stout from OneDigital as the national retirement practice leader for Prime Capital Retirement, and its financial wellness subsidiary, Prime Capital Wellness.

Prior to that in July, the firm made a key promotion at its remote financial-planning business, Liberty Wealth Advisors, when it announced Annette Vanderlinde as the unit's new president.

Latest News

Fintech bytes: Envestnet reaffirms $1B RIA commitment with Tamarac tech investment
Fintech bytes: Envestnet reaffirms $1B RIA commitment with Tamarac tech investment

Also, Orion has added BlackRock, Fidelity, and Vanguard to its custom portfolios suite, and RedBlack has set up a new headquarters after crossing a trillion-dollar milestone.

RIA moves: Maridea acquires multigenerational practice in Pennsylvania debut
RIA moves: Maridea acquires multigenerational practice in Pennsylvania debut

Also, New York-based Legacy Edge Advisors names its first-ever CEO, while Novare Capital Management hires a Vanguard veteran with a multigenerational planning focus.

Private equity eyes 401(k) plans, but fees remain a hurdle
Private equity eyes 401(k) plans, but fees remain a hurdle

Asset managers are racing to bring private market products to retirement plans, but cost and liquidity concerns linger.

IRS floats proposal ending tax breaks for schools that weigh race
IRS floats proposal ending tax breaks for schools that weigh race

Treasury's latest tax-exemption crackdown on private schools lands in the wake of a separate push to restrict refundable credits for some immigrant filers.

Trust over tech:  The hidden signal of stock success in the AI era
Trust over tech: The hidden signal of stock success in the AI era

Workforce trust measures predicted which companies came out ahead during COVID-19. The same dynamic may now be playing out across the AI transition — and the data suggests the spread could be just as wide.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income