Edward Jones has expanded its workplace retirement plan capabilities, naming JPMorgan Asset Management as a full-service recordkeeping partner and signaling a broader push to capture the small business segment of the retirement market.
The St. Louis-based firm announced that its decade-long product relationship with JPMorgan Asset Management will now include Everyday 401(k) by J.P. Morgan, a full-service recordkeeping solution aimed at startups and small businesses. JPMAM has ranked No. 1 for Edward Jones' net mutual fund sales for eight consecutive years, according to the firm's announcement.
T. Rowe Price – which the announcement said manages retirement plans for more than two million participants across the US, citing September 2025 data – is also being added to the Edward Jones product shelf, with its solutions scheduled to roll out to advisors in late 2026.
Together, the additions bring Edward Jones' roster of retirement plan product partners to 11, alongside ADP, Capital Group, Empower, Manulife John Hancock Retirement, Nationwide, Paychex, Principal, Transamerica, and Voya.
"Employers' needs differ, and no single provider fits every scenario," said Katherine Roy, Principal, Workplace and Retirement Solutions at Edward Jones. "Edward Jones' approach offers high-quality capabilities from established recordkeepers while maintaining flexibility and choice for clients."
The firm's decision to lean into the small business segment reflects a broader market opportunity that advisors have been slow to capture. The micro 401(k) boom is placing advisors at the center of retirement plan growth, as SECURE 2.0 legislation and a wave of state auto-IRA mandates drive demand among smaller employers.
JPMorgan's own 2026 Guide to Retirement found 62% of workers with access to a workplace retirement plan have accumulated at least $100,000, compared with just 5% of those without one, underscoring business owners' role in supporting workers' financial wellness.
Read more: JPMorgan: Retirement realities include anxiety, Social Security fears, spending volatility
For its part, Edward Jones says it has helped more than 43,000 business owners start retirement plans over the past three years. Its advisors work with 263,000 workplace retirement plans, representing $106.9 billion in assets under care for more than 1.3 million plan participants.
To support advisors working in this space, the firm said it has expanded internal resources – including dedicated workplace retirement plan consultants and team-based coverage for complex businesses – and made a strategic investment in Brillian, a platform that equips financial advisors with business valuation and performance insights. Brillian is expected to be available to all Edward Jones advisors by early 2027.
The firm has also joined the National Association of Plan Advisors (NAPA) as a member, which it says will enhance professional development and amplify its voice in shaping public policy affecting clients and businesses.
The product expansion is backed by research Edward Jones has been building on for several years. Its Money and Meaning report, produced in partnership with Gallup, found that 90% of respondents considered "financially fulfilled" had a retirement account such as a 401(k) or Roth IRA, compared to just 57% of those categorized as "financially stressed."
Read more: Wealth does not necessarily mean financial fulfillment, which most Americans say they lack
Separately, research conducted by Edward Jones and Morning Consult in September found nearly one in three Americans has their first investment experience in the workplace. More broadly, workplace retirement plans can serve as a pipeline for wealth management clients, offering advisors an efficient entry point to new relationships at scale.
Edward Jones' 2026 Purpose, Inclusion and Citizenship Report, covering its fiscal year through December 31, 2025, showed $1.1 trillion in assets held across 7.7 million individual retirement accounts, alongside $21.4 billion in 529 education savings plan assets under care.
Beyond the J.P. Morgan and T. Rowe Price additions, Edward Jones also announced several expansions with existing partners. Manulife John Hancock Retirement's FutureStep platform – a digital retirement plan experience – is now available to all Edward Jones clients. Transamerica's Advisor Series, targeted at plans exceeding $10 million in assets, has been broadened to give advisors the ability to support more complex plan structures within a single integrated platform.
Capital Group's SIMPLE IRA Plus, an enhanced digital retirement vehicle for small businesses and startups, is expected to be available to Edward Jones clients in 2027 and will include the option for Roth contributions. Empower's Pre-Packaged Retirement Plan (PREP), which launched with Edward Jones in April, is designed to simplify implementation for plan sponsors and advisors.
Edward Jones is also making Addition Wealth – a digital financial engagement platform in which Edward Jones Ventures has invested – available alongside all retirement plan offerings. The platform is intended to help employers extend financial education benefits to employees.
Edward Jones Ventures also participated in the $17.5 million seed funding round last October for Aboon, a startup focused on reducing the administrative burden of 401(k) plan management for financial advisors.
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