Jay Shah named CEO at Edelman Financial Engines

Jay Shah named CEO at Edelman Financial Engines
Shah, formerly CEO of Personal Capital, will replace Larry Raffone, who will transition to become chairman of the board.
MAY 31, 2023

Independent advisory firm Edelman Financial Engines announced Wednesday that Jay Shah will become the firm’s chief executive as of Aug. 18. Shah, formerly CEO of Personal Capital, will replace Larry Raffone, who will transition to become chairman of the firm's board.

As CEO, Shah will lead a nationwide workforce with approximately 1,500 employees, including more than 650 planners, client service associates and analysts. The firm, which is backed by private equity firms Hellman & Friedman and Warburg Pincus, boasts over 1.3 million clients and more than $246 billion in assets.

Since April 2017, Shah has served as CEO of Personal Capital, a robo and human advice firm, and guided its acquisition by retirement plan record keeper Empower.

“Jay is a proven leader who brings an incredible depth of new skills and experiences to build on Larry’s legacy as we accelerate our next phase of growth,” said Allen Thorpe, partner at Hellman & Friedman.

“I’m thrilled to join a firm that is committed to always doing the right thing for its clients," Shah said. "And we have an incredible opportunity to deliver world-class face-to-face, phone-based and digital financial planning experiences to help more people lead better lives — from their first paycheck through retirement.”

Raffone had been with Financial Engines for more than two decades. He had served as president since November 2012, and chief executive and board member since January 2015. Raffone led Financial Engines through the build-out of the Financial Engines retail capability, and the merger with Edelman Financial Services in 2018, which resulted in what is now Edelman Financial Engines.

“For the past two decades, Larry has been an integral part of the growth and success of the firm, helping us to become the top investment advisory business that today provides millions of Americans with access to high-quality, unbiased financial planning-led advice,” Thorpe said.

Ric Edelman, board member and founder of legacy Edelman Financial Services, called the announcement “very exciting news for the firm, its planners and staff, and clients.”

“Jay not only understands the opportunity that exists to provide more workplace employees with access to broader financial planning services, he has a proven track record of providing financial planners with innovative technology so they can deliver high-touch services to their clients, enabling them to transform their financial lives,” Edelman said.

Market crosscurrents have high-net-worth investors playing defense

Latest News

US retirement system scores C+ as aging crisis reshapes global pension outlook
US retirement system scores C+ as aging crisis reshapes global pension outlook

Aging populations and underfunded systems are forcing wealth managers to rethink how they prepare clients for retirement.

401(k) plans now rival healthcare as workers' most valued benefit
401(k) plans now rival healthcare as workers' most valued benefit

A new Morgan Stanley survey signals a fundamental shift in how employees view retirement benefits - and raises the stakes for plan advisors.

California billionaire tax may shrink state revenue, Stanford finds
California billionaire tax may shrink state revenue, Stanford finds

Proposition 40 wealth tax could raise $30 billion, not $100 billion, as departures erode the base and voters remain split.

Jump, Zocks double down on AI meeting leadership with new partnerships
Jump, Zocks double down on AI meeting leadership with new partnerships

Jump is piping FMG marketing content into post-meeting workflows as Zocks opens its platform to more than 32,000 LPL financial advisors.

Independent contractor formerly associated with MML Investors Services pleads guilty to running Ponzi
Independent contractor formerly associated with MML Investors Services pleads guilty to running Ponzi

Trevor Uhls pleaded guilty to one count of wire fraud and one count of money laundering.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor