Millennial investors shun stocks, survey says

Challenge for advisers working with these clients is to warm them up to risk.
FEB 25, 2014
By  CODONNELL
Fresh out of medical school, a doctor in her early 30s met with Brian Frederick, a financial adviser at Stillwater Financial Partners, to start planning for retirement. Rattled by the recession, the doctor insisted on taking zero risk, shunning stocks altogether. When Mr. Frederick ran the numbers, he realized that her conservatism would come at a staggering cost: At a 7% annual return on equities, she was forgoing more than $1 million over the course of her career. Related: One Millennial adviser disputes generational market anxiety “This was a very intelligent client, but, like so many in her generation, her view of the market was shaded by everything that has happened in the past ten years,” Mr. Frederick said. She isn't alone. The Millennial generation is among the country's most conservative investor demographics, opting for portfolios high in cash and light on stocks despite having decades to absorb losses, according to study released Feb. 13 by MFS Investment Management. “Every generation exhibited a major reaction to the last downturn,” said Doug Orton, vice president of business development at MFS. “But baby boomers and Generation X are slowly migrating back to normal behaviors, while the millennial generation is not.” Every data point seems to paint a picture of financial conservatism. The typical Millennial puts more than 25% of her assets in cash, and only about 30% into stocks. More Millennial identify themselves as savers rather than investors. One of the group's most cherished financial goals is protecting principal. Perhaps most startlingly, nearly half say they would never invest in the market. “We are starting to think that Millennials are more like the Great Depression generation, which never really warmed up to the financial system,” Mr. Orton said. One possible culprit is an excessively dour view of the economy. Fewer than half of investors are optimistic about growth, with 38% expressing outright pessimism, according to the study. Meanwhile, nearly 80% of advisors expect an upturn, while the Brookings Institution, a nonpartisan think tank, predicts 2.5% annual GDP growth in 2014, a substantial improvement from last year. Much of this negativity is likely stemming from the mess in Washington, which was the most common economic concern among respondents, Mr. Orton said. But not everybody believes that Millennials' conservatism is stemming from confusion. David S. Oransky of Laminar Wealth says that a bias towards cash is to be expected for a generation that's facing an onslaught of major near-term expenses. “Millennials are saving to buy homes and start businesses,” he said. “What I tend to see is 100% stock in retirement accounts and 100% cash in personal accounts. This does not indicate a reduction in risk tolerance, but rather smart financial planning.” Meanwhile, Mr. Frederick argues that even when dealing with investors who are shying away from stocks, advisers would be mistaken to push too hard for increased risk. The most critical point to drive home during the early years of investing is to start saving. Another strategy is to slowly warm investors up to psychology of market risk, Mr. Frederick said. “I might start by encouraging them to put $10,000 in a conservative allocation fund,” he said. “That way they can get some experience in the drivers' seat. You don't know how you are going to react to volatile markets until you have actually invested some money there.” MFS, through Research Collaborative, an independent research firm, sponsored an online survey from Nov. 6-15 of 958 individual U.S. investors with $100,000 or more in household investible (non-retirement) assets and 636 licensed U.S. financial advisers (either Finra or SEC overseen) who have been licensed for at least three years with $500,000 or more in annual mutual fund sales.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.