Savings-minded superhero wins Emmys

Public-service spots starring “Savingsman” and his canine companion "401k-9" won three Emmy awards.
JUN 18, 2007
A series of animated public service announcements starring “Savingsman” and his canine companion "401k-9" won three Emmy awards this weekend. On Saturday, the National Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences recognized the ads for raising public awareness on the importance of saving. Choose to Save, a national education program from the Employee Benefit Research Institute Education and Research Fund and its American Savings Education Council, sponsored the announcements. Savingsman, a flying superhero, and his trusty canine buddy 401k-9 scored regional Emmys in three categories; community/public service advertisement campaign, editing and writing. This was the sixth year that Choose to Save’s programs have received regional Emmys. In the T.V. spots, Savingsman pointed his viewers to Choose to Save’s “Ballpark E$timate” worksheet, which helps people sketch out a savings plan to help fund their retirement. He also encouraged them to sign up for savings plans at work or open an IRA, and cut back on spending to free up cash for savings.

Latest News

Captrust adds $1.25B Pennsylvania firm in latest push into private wealth
Captrust adds $1.25B Pennsylvania firm in latest push into private wealth

The top-ranked RIA by total AUM continues to scale its wealth management arm, bringing its Pennsylvania presence to five offices.

WallStreetBets takes on the SEC — and makes a surprisingly sharp case
WallStreetBets takes on the SEC — and makes a surprisingly sharp case

The Reddit trading community's formal comment letter against the proposal is drawing widespread attention across finance and tech circles.

Frustrated former advisor launches AI-powered CRM with $8B RIA client
Frustrated former advisor launches AI-powered CRM with $8B RIA client

Chicago Partners Wealth Advisors is helping shape the platform's product roadmap after switching from a legacy system.

Stratos Wealth Holdings closes 11 acquisitions in push for advisory scale
Stratos Wealth Holdings closes 11 acquisitions in push for advisory scale

RIA aggregator adds $4.8 billion in client assets across seven states as demand grows for alternatives to traditional succession models.

Beyond wealth management: Why the future of advice is becoming more human
Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management

SPONSORED Durability over scale: What actually defines a great advisory firm

Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline