Savings-minded superhero wins Emmys

Public-service spots starring “Savingsman” and his canine companion "401k-9" won three Emmy awards.
JUN 18, 2007
By  Bloomberg
A series of animated public service announcements starring “Savingsman” and his canine companion "401k-9" won three Emmy awards this weekend. On Saturday, the National Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences recognized the ads for raising public awareness on the importance of saving. Choose to Save, a national education program from the Employee Benefit Research Institute Education and Research Fund and its American Savings Education Council, sponsored the announcements. Savingsman, a flying superhero, and his trusty canine buddy 401k-9 scored regional Emmys in three categories; community/public service advertisement campaign, editing and writing. This was the sixth year that Choose to Save’s programs have received regional Emmys. In the T.V. spots, Savingsman pointed his viewers to Choose to Save’s “Ballpark E$timate” worksheet, which helps people sketch out a savings plan to help fund their retirement. He also encouraged them to sign up for savings plans at work or open an IRA, and cut back on spending to free up cash for savings.

Latest News

SEC bars ex-broker who sold clients phony private equity fund
SEC bars ex-broker who sold clients phony private equity fund

Rajesh Markan earlier this year pleaded guilty to one count of criminal fraud related to his sale of fake investments to 10 clients totaling $2.9 million.

The key to attracting and retaining the next generation of advisors? Client-focused training
The key to attracting and retaining the next generation of advisors? Client-focused training

From building trust to steering through emotions and responding to client challenges, new advisors need human skills to shape the future of the advice industry.

Chuck Roberts, ex-star at Stifel, barred from the securities industry
Chuck Roberts, ex-star at Stifel, barred from the securities industry

"The outcome is correct, but it's disappointing that FINRA had ample opportunity to investigate the merits of clients' allegations in these claims, including the testimony in the three investor arbitrations with hearings," Jeff Erez, a plaintiff's attorney representing a large portion of the Stifel clients, said.

SEC to weigh ‘innovation exception’ tied to crypto, Atkins says
SEC to weigh ‘innovation exception’ tied to crypto, Atkins says

Chair also praised the passage of stablecoin legislation this week.

Brooklyn-based Maridea snaps up former LPL affiliate to expand in the Midwest
Brooklyn-based Maridea snaps up former LPL affiliate to expand in the Midwest

Maridea Wealth Management's deal in Chicago, Illinois is its first after securing a strategic investment in April.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.