Savings-minded superhero wins Emmys

Public-service spots starring “Savingsman” and his canine companion "401k-9" won three Emmy awards.
JUN 18, 2007
By  Bloomberg
A series of animated public service announcements starring “Savingsman” and his canine companion "401k-9" won three Emmy awards this weekend. On Saturday, the National Chesapeake Bay Chapter of the National Academy of Television Arts and Sciences recognized the ads for raising public awareness on the importance of saving. Choose to Save, a national education program from the Employee Benefit Research Institute Education and Research Fund and its American Savings Education Council, sponsored the announcements. Savingsman, a flying superhero, and his trusty canine buddy 401k-9 scored regional Emmys in three categories; community/public service advertisement campaign, editing and writing. This was the sixth year that Choose to Save’s programs have received regional Emmys. In the T.V. spots, Savingsman pointed his viewers to Choose to Save’s “Ballpark E$timate” worksheet, which helps people sketch out a savings plan to help fund their retirement. He also encouraged them to sign up for savings plans at work or open an IRA, and cut back on spending to free up cash for savings.

Latest News

A 'just right' moment for munis
A 'just right' moment for munis

After a two-year period of inversion, the muni yield curve is back in a more natural position – and poised to create opportunities for long-term investors.

Advisor moves: UBS exodus continues as Merrill makes additions in California, Texas
Advisor moves: UBS exodus continues as Merrill makes additions in California, Texas

Meanwhile, an experienced Connecticut advisor has cut ties with Edelman Financial Engines, and Raymond James' independent division welcomes a Washington-based duo.

Osaic ponies up $9.8M to settle clients’ lawsuit involving real estate, alternatives
Osaic ponies up $9.8M to settle clients’ lawsuit involving real estate, alternatives

Osaic has now paid $17.2 million to settle claims involving former clients of Jim Walesa.

RIA giant Mercer matches 2024 deal count, lays groundwork for Idaho expansion
RIA giant Mercer matches 2024 deal count, lays groundwork for Idaho expansion

Oregon-based Eagle Wealth Management and Idaho-based West Oak Capital give Mercer 11 acquisitions in 2025, matching last year's total. “We think there's a great opportunity in the Pacific Northwest,” Mercer's Martine Lellis told InvestmentNews.

RIA moves: CW Advisors scores a double in Pennsylvania, Apella Wealth makes Chicago debut
RIA moves: CW Advisors scores a double in Pennsylvania, Apella Wealth makes Chicago debut

Osaic-owned CW Advisors has added more than $500 million to reach $14.5 billion in AUM, while Apella's latest deal brings more than $1 billion in new client assets.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.