Americana Partners, Apella Wealth unveil strategic acquisitions

Americana Partners, Apella Wealth unveil strategic acquisitions
Americana is making its first foray outside the Lone Star State, while Apella welcomes another partner in New England.
MAR 10, 2025

Americana Partners and Apella Wealth added to their national footprints on Monday as both firms announced strategic acquisitions on opposite sides of the map.

Americana Partners, a Houston-based RIA with more than $10 billion in assets under management, revealed it had snapped up Boulevard Family Wealth, a Los Angeles-based firm that serves ultra-high-net-worth clients.

The deal brings Americana’s total platform assets to $12 billion and represents its first deal outside Texas.

“We are thrilled to announce the acquisition of Boulevard Family Wealth and our entrance into the California market,” Jason Fertitta, CEO and partner of Americana Partners, said in a statement Monday. “This is an important milestone for our firm, and it further establishes our commitment to enhancing the level of service and resources available to the most successful entrepreneurs, executives and business owners.”

Boulevard Family Wealth, which focuses on structuring complex investment strategies, tax-efficient wealth planning, and estate strategies for clients with $100 million or more in investable assets, will operate under the Americana name. The firm’s leadership team, including founder Matt Celenza, will remain in place.

“Our alignment with Americana Partners represents a pivotal moment for Boulevard and the ultra-high-net-worth families we serve,” Celenza said. 

Both Americana Partners and Boulevard Family Wealth operate within the Dynasty Financial Partners network.

Americana made its ambitions to expand its horizons known in June last year, when it launched a new division dedicated to the Latin American UHNW market; a few months later, it welcomed Javier Altimari as founder and managing partner at the division. Then in October, it received a strategic investment from PE firm Lovell Minnick Partners, which the firm said would help accelerate its high-growth vision.

The firm has indicated that additional acquisitions may be forthcoming.

Meanwhile, Apella Wealth announced it has added Marrella Private Wealth, a boutique RIA based in Wyomissing, Pennsylvania. The move adds $518 million in assets under management and strengthens Apella’s presence in the Mid-Atlantic region.

“We’re excited to welcome Marrella Private Wealth as a partner,” Apella Wealth CEO Patrick Sweeny said in a separate statement Monday. “Their focus on individualized planning and advice aligns with our commitment to tailored financial solutions.”

Founded by Samuel Marrella Sr. and Paul Marrella, the firm specializes in financial planning and investment management for individuals, families, and businesses. The acquisition is Apella’s twenty-first transaction and its tenth since forming a partnership with Wealth Partners Capital Group in 2021.

“This partnership strengthens the services we provide, giving clients access to advanced tools, specialized professionals, and improved efficiencies,” said Paul and Sam Marrella in a joint statement.

The deal closed on March 7, bringing Apella’s total assets under management to $5.31 billion.

Last April, Apella made another significant expansion in the East Coast as it snapped up Virginia-based ClearLogic Financial.

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