Billion-dollar advisors break away from Merrill with RIA launch

Billion-dollar advisors break away from Merrill with RIA launch
Based in Southern California, the newly founded Alteri Wealth offers wealth and family office services to a broad swath of HNW and UHNW investors.
JUN 04, 2024

A pair of former Merrill Lynch advisors have made a break for independence by launching their own billion-dollar RIA practice.

Alteri Wealth, an SEC-registered investment advisory and wealth management firm, officially announced its launch in Westlake Village, California on Tuesday.

The firm was co-founded by Michelle Gruber and Alex Markowitz, who together with senior vice president Matthew Mullaly previously oversaw over a billion dollars in client assets at Merrill Lynch.

“Founding Alteri Wealth is the culmination of our vision and provides us with the freedom and framework needed to fulfill our mission, embracing the fiduciary standard and always acting in the best interests of our clients,” Gruber said in a statement.

The firm's name, Alteri, is derived from the Latin term meaning “other people” or “somebody else,” reflecting the founders' commitment to altruism through client service as well as their client’s embrace of philanthropy and charitable initiatives.

“By leveraging the vast resources at our disposal – including state-of-the-art technology, professional legal, compliance, and other consulting teams – we’re able to find innovative ways to connect all the pieces of our clients’ financial lives as they pursue their own unique north stars,” Markowitz said.

Alteri Wealth offers comprehensive services tailored to high-net-worth clients, including financial planning, investment advisory, retirement income planning, risk management, and coordinated strategies for legacy goals and asset protection.

The firm also serves ultra-high-net-worth families with complex financial needs, providing holistic tax planning, trust services, bespoke investment strategies, wealth transfer, personal CFO services, bill pay, and concierge services.

Launching with over $1 billion in assets under management, Alteri Wealth specializes in working with business achievers, founders, entrepreneurs, physicians, athletes, entertainers, successful women, and family stewards seeking multigenerational planning.

Gruber has over two decades of experience in wealth management, including time at UBS and Merrill Lynch. She aims to empower women and couples through financial education, focusing on financial planning, tax minimization, and generational wealth transfer.

A next-gen advisor, Markowitz spent 13 years at Merrill Lynch, where ascended the ranks to reach senior vice president. A self-described “financial physician” who pivoted into financial services from medicine, Markowitz’s vision for a comprehensive family office approach aims to serve the unique needs of clients and their families.

Both Gruber and Markowitz have made their marks as top advisors, having landed on prestigious “best of” lists published by Forbes.

The Alteri Wealth team includes Veronica Hoy as chief operating officer, Roseann Higgins as chief compliance officer, Matthew Mullaly as senior vice president, Breann Young as client relationship manager, Celina Whinery as client operations manager, and Cheyenne Meinecke as client experience manager.

Latest News

Edward Jones facing more race bias claims in new lawsuit
Edward Jones facing more race bias claims in new lawsuit

A private partnership, Edward Jones is a giant in the retail brokerage industry with more than 20,000 financial advisors.

Advisor moves: LPL recruitment momentum continues with $815M Northwestern Mutual team
Advisor moves: LPL recruitment momentum continues with $815M Northwestern Mutual team

Meanwhile, Raymond James and Tritonpoint Partners separately welcomed father-son teams, including a breakaway from UBS in Missouri.

SEC chief Atkins signals caution on prediction market ETFs amid broader rethink of novel fund structures
SEC chief Atkins signals caution on prediction market ETFs amid broader rethink of novel fund structures

Paul Atkins has asked staff to solicit public comment on novel ETFs, pausing the clock on as many as 24 filings linked to the booming event contracts market.

Private capital's $1 trillion bet on the American retirement account
Private capital's $1 trillion bet on the American retirement account

From 401(k)s to retail funds, Deloitte sees private equity and credit crossing into mainstream investing on two fronts at once.

Advisor moves: Wells Fargo Advisors pulls in $9.6b in fresh talent during first half of May
Advisor moves: Wells Fargo Advisors pulls in $9.6b in fresh talent during first half of May

Big-name defections from Morgan Stanley, UBS, and Merrill Lynch headline a busy two weeks of recruiting for the wirehouse.

SPONSORED Are hedge funds the missing ingredient?

Wellington explores how multi strategy hedge funds may enhance diversification

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management