Brandon Zureick: Leading fixed income with discipline and vision

Brandon Zureick: Leading fixed income with discipline and vision
Meet a 2024 Rising Star shaping fixed income strategy with expertise, discipline, and innovation.
APR 03, 2025

This article was produced in partnership with Johnson Assett Management.

InvestmentNews is proud to recognize Brandon Zureick, Managing Director, Portfolio Manager, and Principal at Johnson Asset Management, as one of its Rising Stars of 2024. Since joining Johnson in 2011, Zureick has advanced through the firm, bringing deep expertise in fixed income markets and a commitment to disciplined investment strategies. 

Reflecting on his career, Zureick credited early mentorship. “One of the proudest accomplishments I’ve had is being named principal of this firm. I am so proud to be not only an employee but an owner of Johnson Asset Management.” He also emphasized the importance of learning from experienced professionals, citing Michael Weisring and Dale Coates as instrumental in shaping his approach to fixed income investing and communication. 

Adaptability is key in today’s market, and for Zureick, success comes from collaboration and debate. “Some of the most successful investment ideas we've had were born out of a healthy amount of disagreement. The key is being resolute in your conclusions, but open-minded enough to listen and adapt.” 

Zureick has closely monitored inflation control, economic resilience, and Federal Reserve policies, noting that “the economy has been more resilient than expected, but we are still paying attention to historical indicators like the inverted yield curve and labor market trends.” He also pointed out that policy changes and market conditions require a flexible yet structured approach to investment strategies. 

Through market uncertainty, Zureick emphasized the importance of discipline and quality in investment strategies. “Having an investment discipline is like having a road, and having a quality approach is like having a compass.” These principles have guided Johnson Asset Management through volatile times, including the COVID crisis, ensuring long-term stability for clients. 

Looking ahead, Zureick remains focused on expanding Johnson’s national presence. “I have a unique connection to the culture and principles that have made Johnson successful for almost 60 years, and I look forward to carrying that legacy forward.” 

To learn more about Zureick’s journey and insights, click here to watch the full interview. 

Related Topics:
Best Wealth Managers & Advisors Under 40 in the USA | Rising Stars Fund firms managing $100T 'have to change' to attract clients

Latest News

Advisor moves: Wells Fargo FiNet lands $580M Ameriprise team
Advisor moves: Wells Fargo FiNet lands $580M Ameriprise team

LPL Financial and Raymond James also add independent advisors from Osaic and Edward Jones in Michigan and Arizona.

M1 Advisor bets AI can serve clients wealth managers turn away
M1 Advisor bets AI can serve clients wealth managers turn away

The SEC-registered RIA advises on more than $1 billion in client assets, with no advisory fee through 2027 and no human financial advisors.

Wirehouses losing more advisors so far in 2026: Report
Wirehouses losing more advisors so far in 2026: Report

The four wirehouse firms lost 1,449 experienced advisors and recruited 932 in the first six months of the year, according to Diamond Consultants.

RIA moves: Merit, Hightower and Trilogy announce billion-dollar additions
RIA moves: Merit, Hightower and Trilogy announce billion-dollar additions

Merit's 10th Commonwealth addition deepens its Western New York reach, while another Hightower partner joins its Signature Wealth platform in Michigan.

SEC spares fund giants charges but warns on Exxon climate campaign
SEC spares fund giants charges but warns on Exxon climate campaign

Report on Climate Action 100+ signals risk for passive managers' 13G status heading into the 2027 proxy season.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor