Caprock taps impact investing veteran Jennifer Ayer as managing director of purpose-driven wealth

Caprock has appointed Jennifer A. Ayer to a newly created managing director role focused on purpose-driven wealth, reinforcing the multi-family office RIA's long-standing positioning as a destination for ultra-high-net-worth families seeking to put their values to work in their portfolios.

Ayer, who brings a quarter-century of experience spanning impact investing, philanthropy, gender-lens investing and generational wealth transitions, joins from AlTi Tiedemann Global, where she co-led impact investing strategy for ultra-high-net-worth clients.

The hire lands as Caprock accelerates on multiple fronts. The Boise, Idaho-based firm opened its 10th US office in Greenwood Village, Colorado, earlier this year as well as a larger East Coast base in Livingston, New Jersey.

The firm now oversees more than $16 billion in assets for 436 families across a practice spanning private equity, venture capital, real estate and private credit.

Ayer steps into a practice area Caprock has cultivated since well before values-aligned investing entered the wealth management mainstream. The firm became a founding B Corporation in 2007, one of only three financial services companies to earn that designation at the time. Since then, it has deployed more than $2 billion across 120 intentional impact funds.

At AlTi Tiedemann Global, Ayer oversaw portfolio construction and investment integration while directing the firm's Inclusive Innovation strategy, which channeled capital toward investments supporting broader access, affordability and diverse fund managers and ownership structures.

Family demands

Co-CEO Greg Brown said the appointment reflects rising demand from families who want more than returns from their capital.

"At a time when more families are looking for thoughtful guidance on how their wealth can reflect their values and priorities, Jennifer brings the experience, judgment and perspective this role requires," Brown said. "She has spent her career helping investors think more intentionally about what their capital can support, who it can benefit and the priorities they want to carry forward."

Ayer's background includes extensive work with female investors and a sustained focus on expanding investment access through inclusive strategies. Caprock said that experience will strengthen its work with clients managing wealth transitions, as attention sharpens across the industry on women and wealth and the broader great wealth transfer.

For Ayer, Caprock's two-decade track record in impact investing was the draw.

"What attracted me to Caprock was its long-standing commitment to impact investing and the depth of experience it has built serving families who want their capital to reflect their values," she said. "There is real strength in that history, but also a clear openness to continuing to evolve with the industry and lead in new ways. I'm excited to build on that foundation by helping clients think more intentionally about what their wealth can support, the change it can advance and the priorities it can carry forward."

Broadening client base

The firm's geographic build-out reflects a parallel push to reach a broader range of ultra-high-net-worth clients.

Its new Denver office is anchored by Eric Osmundson, a former professional basketball player serving as director and client advisor, and Bennie Fowler III, a former NFL wide receiver and Super Bowl champion with the Denver Broncos who joined Caprock in 2024 as director of strategic development. Co-CEO Bill Gilbert described the Colorado launch as a natural progression after years of serving clients in the market.

"We've served clients in the Denver market for many years, and we've continued to invest in a team that lives and works in the community," Gilbert said. "Opening a physical office in Denver is a natural next step in that commitment."