For DIY investors who want to mix traditional assets with alts, there's a new IRA

For DIY investors who want to mix traditional assets with alts, there's a new IRA
New retirement product is designed to make modern portfolio diversification easier.
AUG 14, 2024

A new self-directed IRA aims to modernize retirement investing by empowering investors to mix traditional and alternative investments within the same account.

More than four in ten U.S. households own individual retirement accounts, amounting to 55.5 million households, according to a recent report.

Equity Trust Company has launched its Universal IRA which it says is setting a new standard for flexibility and growth potential in retirement planning and make modern portfolio diversification easier than ever.

"After 50 years of helping investors reach their retirement goals, we are excited to introduce the Universal IRA, an offering designed to meet the evolving needs of today's investors," said George Sullivan, CEO of Equity Trust. "This revolutionary IRA combines the stability of traditional investments with the expansive possibilities of alternative assets, providing our clients with a powerful tool to build a more resilient and diversified retirement portfolio."

With a single login investors can access asset classes including real estate, private equity, and cryptocurrency, alongside stocks, mutual funds, and other traditional asset classes, which the firm says removes the need for accounts at multiple IRA companies to achieve true diversification.

Equity Trust Company has more than $52 billion in assets under custody and administration and is offering the Universal IRA to both new and existing clients.

Last year, private market investing platform Yieldstreet announced a strategic partnership with Equity Trust in a bid to simplify adding alternative investments to individual retirement accounts.

Latest News

AdvisorFinder launches AI visibility measurement tool for RIAs
AdvisorFinder launches AI visibility measurement tool for RIAs

Mercer, Focus Partners Wealth, Mariner, Creative Planning and Captrust top the leaderboard tracking AI search results for RIA firms.

Edwards Jones targets next-gen investors with hybrid investment advisory platform
Edwards Jones targets next-gen investors with hybrid investment advisory platform

"We believe this model will help younger investors – and any investors who value a hybrid advice experience,” said Ryan Robson, principal at Edward Jones.

Giant Cambridge group in Pennsylvania bolts to LPL
Giant Cambridge group in Pennsylvania bolts to LPL

Conte Wealth Advisors reportedly has $1.4 billion in client assets and 20 advisors.

MAI Capital expands in California with $551 million OG Private Wealth deal
MAI Capital expands in California with $551 million OG Private Wealth deal

The Cleveland-based RIA's latest tie-up extends the firm's national footprint into the Golden State, where opinions continue to be split over a contentious billionaire wealth tax proposal.

Advisor moves: Missouri-based LPL team decamps to Osaic in full-circle succession
Advisor moves: Missouri-based LPL team decamps to Osaic in full-circle succession

Meanwhile, Cetera has welcomed a family-run practice from Commonwealth, and a Merrill advisor joins an existing UBS team in Connecticut.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income