MAI Capital Management has named Kathleen Alcorn as its new chief marketing officer, marking the latest move in the Cleveland-based RIA’s ongoing expansion drive.
The appointment comes as MAI continues to build out its national presence, following a string of acquisitions that have nearly doubled its assets under management and broadened its reach across the US.
Alcorn, who previously held senior marketing roles at Focus Financial Partners and Nasdaq Corporate Solutions, is tasked with leading MAI’s client experience marketing strategy and advisor enablement initiatives.
She brings more than 20 years of experience in financial services marketing, having guided teams through periods of rapid growth and digital transformation.
At MAI, Alcorn will focus on enhancing the firm’s brand visibility and aligning marketing efforts with business objectives as the company scales through both organic growth and strategic acquisitions.
The firm’s recent acquisition of Los Angeles-based Evoke Advisors, announced in August, stands as its most significant transaction to date. The merger, expected to close in the fourth quarter, will bring MAI’s assets under management to approximately $60 billion and expand its footprint to more than 30 offices nationwide.
MAI has been active on the M&A front, completing just over a dozen acquisitions since January last year. Among these, the purchases of Halpern Financial, a $1.2 billion RIA with offices in Virginia and Maryland, and Madison Wealth Management, a $1.4 billion firm based in Cincinnati, have further strengthened MAI’s position in key markets.
More recently, MAI revealed deals to snap up JW Coons, a Columbus, Ohio-headquartered RIA with an office in Florida, and Summit Financial Advisors, which operates in the San Francisco Bay Area.
“As we continue to deepen our service offerings and integrate new partners into our platform, Kathleen will play a critical role in shaping our brand and building our digital go-to-market strategy, which will redefine our client experiences and empower our advisors to accelerate their impact,” said Rick Buoncore, chairman and chief executive of MAI .
Alcorn said the firm’s legacy of putting clients first and supporting advisors provides a strong foundation for future growth.
She added that she looks forward to “leveraging MAI’s strong history to reinforce our value with existing clients, introduce our firm to new audiences and give advisors the tools they need to deliver exceptional outcomes for the individuals, families and institutions they serve”
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