Merit Financial Group acquires Triad Financial Strategies

Atlanta, Georgia-based Merit Financial Advisors is expanding its footprint to the Seattle area with the acquisition of Triad Financial Strategies, a $683 million registered investment adviser.

“We are thrilled to welcome the Triad team to Merit,” Kay Lynn Mayhue, president of Merit Financial Advisors, said in a statement.

“This partnership not only adds an important geography to our growing footprint, but an incredible amount of talent,” Mayhue said. “Tait Lane has built an impressive business and team, and we are excited to provide them with the necessary tools to further propel their growth.”

Triad, which was founded by Tait Lane, has offices in Issaquah and Tacoma, both in the greater Seattle area, and specializes in financial planning and wealth management. Lane will serve as regional director at Merit. He's joined in the move by his team of advisers and service associates.

“Having completed a number of successful acquisitions over the past few years, I know how important it is to find the right cultural fit,” Lane said in the statement. “When evaluating strategic partnerships for Triad, I instantly knew that Merit was the perfect partner for us. Merit’s resources and expertise will provide our team with the critical support we need to continue our growth and better serve our clients.”  

This is Merit’s 11th acquisition since it took a minority investment in December 2020 from Wealth Partners Capital Group and a group of strategic investors led by HGGC, leveraging its Aspire Holdings platform.

Last month, Merit announced its acquisitions of Ceponis Financial Group and Brook Wealth Management, which added $277 million in assets under management and expanded the firm’s presence in Connecticut.

Merit has 28 offices throughout the U.S. and manages more than $6 billion.