Orion taps fintech vet Ron Pruitt as new president

Orion taps fintech vet Ron Pruitt as new president
The industry veteran brings an extensive wealth of experience built up over 25 years, including a key executive position at Envestnet.
MAY 21, 2024

Orion is redoubling its commitment to provide technology solutions for advisors as it adds a veteran fintech leader to its executive team.

The leading wealth technology provider has announced the appointment of Ron Pruitt as president of Orion Wealth Management, effective May 20.

Pruitt, who has over 25 years of experience in the wealth management sector, will spearhead strategic initiatives aimed at expanding Orion's services and enhancing its technology for financial advisors.

Pruitt's 25-year professional resume includes a leadership role as president and CEO of Solovis, which was later absorbed into Nasdaq Analytics as part of an acquisition that included eVestment. As SVP of Nasdaq Analytics, he provided vital services to global asset managers, asset owners, and institutional investment consultants, drawing on his expertise in investment analytics and market intelligence.

Earlier in his career, he was the co-founder and chief investment officer of Placemark Investments, which was later acquired by Envestnet, where he spent three years as executive vice president.

“Ron’s extensive background and proven track record of leading high-performing teams in the wealth management sector will be invaluable as we continue to grow and innovate,” Natalie Wolfsen, CEO of Orion, said in a statement.

Pruitt’s commitment to operational excellence was honed at General Electric, where he became a Six Sigma Master Black Belt. He also served for five years as an officer in the US Army, further developing his leadership skills.

“I am thrilled to step into my role at this remarkable company,” Pruitt stated. “Orion stands unrivaled in offering advisors a comprehensive suite of best-in-class, customizable wealth solutions that promote their independence and streamline their workflow.”

Wolfsen emphasized the importance of Pruitt's new role in enhancing Orion's flexible ecosystem, allowing firms to operate according to their unique business models.

Orion’s most recent efforts to enhance its tech support for advisors and firms include the launch of its PulseCheck behavioral finance tool in March, and an alternatives partnership with CAIS to broaden advisors’ access to alternative investment funds.

“Ron’s leadership will undoubtedly advance Orion’s progress toward building a wealth-tech community where every advisor and investor thrives,” she said.

Latest News

SEC to lose Hester Peirce, deepening a commissioner crisis
SEC to lose Hester Peirce, deepening a commissioner crisis

The "Crypto Mom" departure would leave the SEC commission with just two members and no Democratic commissioners on the panel.

Florida B-D, RIA owner pitches bold long-term plan to sell to advisors
Florida B-D, RIA owner pitches bold long-term plan to sell to advisors

IFP Securities’ owner, Bill Hamm, has a long-term plan for the firm and its 279 financial advisors.

Fintech bytes: Vanilla, Wealth.com forge new estate planning partnerships
Fintech bytes: Vanilla, Wealth.com forge new estate planning partnerships

Meanwhile, a Osaic and Envestnet ink a new adaptive wealthtech partnership to better support the firm's 10,000-plus advisors, and RIA-focused VastAdvisor unveils native integrations with leading CRMs.

Fiduciary failure: Ex-advisor who sold practice fined after clients lost millions
Fiduciary failure: Ex-advisor who sold practice fined after clients lost millions

A former Alabama investment advisor and ex-Kestra rep has been permanently barred and penalized after clients he promised to protect got caught in a $2.6 million fraud.

Why the evolution of ETFs is changing the due diligence equation
Why the evolution of ETFs is changing the due diligence equation

As more active strategies get packaged into the ETF wrapper, advisors and investors have to look beyond expense ratios as the benchmark for value.

SPONSORED Are hedge funds the missing ingredient?

Wellington explores how multi strategy hedge funds may enhance diversification

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management