Orion taps fintech vet Ron Pruitt as new president

Orion is redoubling its commitment to provide technology solutions for advisors as it adds a veteran fintech leader to its executive team.

The leading wealth technology provider has announced the appointment of Ron Pruitt as president of Orion Wealth Management, effective May 20.

Pruitt, who has over 25 years of experience in the wealth management sector, will spearhead strategic initiatives aimed at expanding Orion's services and enhancing its technology for financial advisors.

Pruitt's 25-year professional resume includes a leadership role as president and CEO of Solovis, which was later absorbed into Nasdaq Analytics as part of an acquisition that included eVestment. As SVP of Nasdaq Analytics, he provided vital services to global asset managers, asset owners, and institutional investment consultants, drawing on his expertise in investment analytics and market intelligence.

Earlier in his career, he was the co-founder and chief investment officer of Placemark Investments, which was later acquired by Envestnet, where he spent three years as executive vice president.

“Ron’s extensive background and proven track record of leading high-performing teams in the wealth management sector will be invaluable as we continue to grow and innovate,” Natalie Wolfsen, CEO of Orion, said in a statement.

Pruitt’s commitment to operational excellence was honed at General Electric, where he became a Six Sigma Master Black Belt. He also served for five years as an officer in the US Army, further developing his leadership skills.

“I am thrilled to step into my role at this remarkable company,” Pruitt stated. “Orion stands unrivaled in offering advisors a comprehensive suite of best-in-class, customizable wealth solutions that promote their independence and streamline their workflow.”

Wolfsen emphasized the importance of Pruitt's new role in enhancing Orion's flexible ecosystem, allowing firms to operate according to their unique business models.

Orion’s most recent efforts to enhance its tech support for advisors and firms include the launch of its PulseCheck behavioral finance tool in March, and an alternatives partnership with CAIS to broaden advisors’ access to alternative investment funds.

“Ron’s leadership will undoubtedly advance Orion’s progress toward building a wealth-tech community where every advisor and investor thrives,” she said.