Gen X/Y: Advisers just don't understand

Gen X/Y: Advisers just don't understand
SEP 06, 2011
Advisers and Generation X and Y investors aren't seeing eye to eye on investment issues. Investors 46 and younger are more optimistic about the economy but less risk-tolerant than advisers expect, a survey by MFS Investment Management has found. For example, young investors are less likely to see domestic and international equities as good investments despite being less worried over the possibility of a stock market downturn. For example, just 5% of the 596 surveyed Gen X and Y investors with at least $100,000 in investible assets think a major stock market drop is a big concern, yet 20% of advisers think it's an issue for younger investors. And 72% of 612 licensed financial advisers think domestic equities are a good place to invest, yet only 35% of investors agree. Similarly, 60% of advisers think international stocks are an excellent or very good place to invest, yet only 22% of investors concur. Advisers are underestimating investors' optimism about the U.S. economy over the next five years, with 35% of advisers reporting that investors are optimistic compared with 47% of investors reporting being optimistic. When it comes to risk tolerance, three-quarters of surveyed advisers believe that investors have become much more or somewhat more risk tolerant over the past 12 months. However, only 15% of investors report an increase in their willingness to take on more risk. Sixteen percent of advisers perceive that investors have become more risk-averse in the past 12 months, while 26% of investors reported they are less willing to take on risk to achieve higher returns. As for the reasons to invest, 89% of advisers think gaining assets is the primary goal of Gen X/Y investors, while only 39% of investors agree. Less than 10% of advisers think Gen X/Y investors have a primary goal of protecting principal, while 22% of investors said the same. “With Gen X/Y maturing and boomers approaching critical decision points for retirement, we believe advisers should reassess how they communicate with clients,” said William Finnegan, senior managing director of retail marketing for MFS.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.