A new RIA firm in Colorado is doing its part to help high-net-worth advisors seeking genuine independence with a bold promise and big ambitions.
Headquartered in Denver, Crusonia Wealth Advisors began operations in June and is supported by Michaud Capital Management, a multi-billion dollar advisory firm.
Founded by industry professionals Zach Pashel, Joseph Michaud, and Patrick Kanouff, Crusonia Wealth Advisors aims to expand access to high-quality investment advice and comprehensive financial planning typically reserved for ultra-high-net-worth clients.
"We're challenging the status quo in an industry saturated with one-size-fits-all solutions and advisors constrained by internal limitations," Michaud, who brings 13 years of experience to the table, said in a statement.
He emphasized Crusonia’s business model that lets advisors avoid promoting proprietary products, enabling them to focus on personalized strategies for clients.
The firm’s name, inspired by a self-propagating plant, reflects its commitment to both preserving and growing wealth. Its offerings include investment management, retirement planning, education funding, tax strategies, and philanthropic advisory services.
Crusonia has already attracted experienced talent. Senior wealth advisors Kelly Elsensohn and David Baysinger have joined the team from WealthSource – which was acquired by OneDigital Investment Advisors in January – bringing backgrounds as certified public accountants and CFP professionals.
"We're cultivating an owner's mentality among our team," said Pashel, co-founder and managing director. "By enabling advisors to participate in the firm's overall growth, we align their interests with those of our clients and the company."
The firm plans to expand its advisory team by the end of 2024, while maintaining a selective hiring process to ensure alignment with its mission.
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