Putnam creates business channel for RIAs

In another acknowledgment of the rapid rise of independent investment advisers, Putnam Investments is creating a distribution channel dedicated solely to selling its products to them.
OCT 07, 2009
In another acknowledgment of the rapid rise of independent investment advisers, Putnam Investments is creating a distribution channel dedicated solely to selling its products to them. The company, which has $62 billion in retail mutual funds and $52 billion in institutional products, has appointed Catherine A. Saunders, the former head of its North American institutional business, to head its new registered investment advisory business. “The RIA channel merits its own individual focus,” Robert Reynolds, Putnam president and chief executive, said yesterday. “Many RIAs are small and don’t have home office support, so we want to reach out to them and service them beyond investment products.” Putnam has no plans to establish a broker-dealer to compete with The Charles Schwab Corp., Fidelity Investments and other money management rivals that use their brokerage firms to capture and hold in custody advisers’ assets, said Mr. Reynolds, a former Fidelity executive. The firm realizes it has to work more closely with custodians to favorably position its funds for advisers in no-transaction-fee fund supermarkets sponsored by Schwab, Fidelity, TD Ameritrade and Pershing LLC, he said. Paying for distribution and client service by those firms is a necessary cost of business, Mr. Reynolds said. Ms. Saunders has been given the responsibility of devising recommendations for a product mix that appeals to RIAs and with developing a staff that can provide ongoing “thought leadership” to advisers. For example, the firm wants to offer tools for creating a mix of funds to replicate certain indexes or returns, and to hold conferences for advisers featuring investment strategists and practice management experts. The Putnam products most alluring to advisers of late have been in fixed-income, large-cap equity and absolute-return funds, executives said. For Ms. Saunders, who has been with Putnam for more than 20 years, the assignment is decidedly narrower than her former position. Since December 2007, she has led scores of employees servicing U.S. institutional investors, while her colleague Joseph Phoenix ran the international institutional business from London. Mr. Phoenix is moving back to Boston to head a newly organized global institutional management business combining the geographic sectors. Ms. Saunders is launching the RIA business with a fledgling staff of three regional salespeople, a product specialist, a platform specialist and a marketing writer. All are current Putnam employees. Mr. Reynolds said he expects Ms. Saunders to report back to him with a growth plan within two months. “This is a perfect intersection for us,” Ms. Saunders said of the RIA marketplace. “It’s retail in its focus on end investors, but institutional in mind-set.” Ms. Saunders, like Mr. Phoenix, will continue to report to William Connolly, Putnam’s head of global distribution. Putnam’s organizational change comes the same week that Citigroup put its imprimatur on the RIA model by announcing plans to shift retail brokers in its bank branches to a fee-based advisory model from their traditional commission-based transactional orientation. “This model is where the market is headed, and it will help us offer clients greater flexibility, transparency and meaningful investment choices,” Terri Dial, Citi’s head of North America consumer banking and global consumer strategy, said of the shift.

Latest News

SEC Says Game Service Roblox Part of ‘Active Investigation’
SEC Says Game Service Roblox Part of ‘Active Investigation’

Short sellers previously said the company was under investigation, though Roblox denied allegations.

Musk’s DOGE descends on CFPB with intention to shut it down
Musk’s DOGE descends on CFPB with intention to shut it down

The Consumer Financial Protection Bureau is in the crosshairs of the Republican group that is widely attempting to dismantle government agencies.

Advisor fighting Finra banishment loses $17.7 million dispute with old firm
Advisor fighting Finra banishment loses $17.7 million dispute with old firm

National Securities Corp. sued the advisor in 2020, alleging breach of contract and unjust enrichment.

Job numbers, inflation leaving room for Fed to hold rates
Job numbers, inflation leaving room for Fed to hold rates

Recent data support a measured pace by the Federal Reserve for the year ahead.

Private assets remain hot despite surging stock market
Private assets remain hot despite surging stock market

Financial advisors are still adding alternatives despite the surge in publicly traded stock prices

SPONSORED Taylor Matthews on what's behind Farther's rapid growth

From 'no clients' to reshaping wealth management, Farther blends tech and trust to deliver family-office experience at scale.

SPONSORED Why wealth advisors should care about the future of federal tax policy

Blue Vault features expert strategies to harness for maximum client advantage.