Seniors can't make head or tails of alphabet soup

America's oldest citizens don't have an effective way to choose a financial adviser they can trust, and are confused by the alphabet soup of certifications that claim to be focused on seniors.
JUN 12, 2013
America's oldest citizens don't have an effective way to choose a financial adviser they can trust, and are confused by the alphabet soup of certifications that claim to be focused on seniors, according to a survey of 750 professionals who regularly witness elder financial abuse. About 58% said seniors are not very able — or not able at all — to evaluate the legitimacy, value or authenticity of designations that financial advisers and planners hold, the survey found. Nearly 60% reported that the policing mechanisms of groups offering “senior” credentials aren't effective at deterring misuse of the designations, the study determined. The online survey was completed by the Investor Protection Trust and Investor Protection Institute after the Consumer Financial Protection Bureau said in June that it was seeking comment about the quality of senior financial adviser certifications and about how seniors learn about and look for financial advisers. The study screened state securities regulators, financial planners, social workers and health care providers. Brokerages last year reported that firms are using 44 different senior-related designations, including those covering retirement planning and pension plans. “The CFPB is looking at the wide range of older Americans at every social and economic level to figure out how to help keep the different groups safe when it comes to financial management needs,” said Don Blandin, chief executive of the Investor Protection Trust. The results of the survey released Wednesday, which cover a range of issues concerning elder financial abuse, will be submitted to the CFPB, Mr. Blandin said. All comments are due Monday. The Dodd Frank financial reform legislation requires the CFPB to monitor the designations of financial advisers who serve seniors, and alert federal and state securities regulators of unfair or deceptive certifications. The 2010 legislation also gives the bureau authority to recommend that Congress or regulators create rules regarding how information is provided to seniors about the legitimacy of certifications and methods for a senior to identify a financial adviser most appropriate for his or her needs.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.